PRIVACY POLICY
This privacy policy (“Privacy Policy” or “Policy”) describes how CodeFuel Ltd. D/B/A Codefuel and any of its affiliated companies, is part of the Perion Network Ltd. Group (“CodeFuel”, “we”, “us”, or “our”) collect, use and disclose certain information; and the choices you can make about our use of that information.
CodeFuel is a technology and media company that provides a range of services. We display advertisements, sponsored content or search results provided to us by our search feed partners or advertisers (“Services”). The Services may be offered by other companies including through apps, sites or products that display to you search results and ads by linking to our Services, or by our own developed extensions, software or apps that display the ads and search results through the Services (“CodeFuel Apps” or “Apps”).
When you use our Services, when you install the CodeFuel Apps, or even we you merely browse our website: https://www.codefuel.com/, you are trusting us with your information. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can control it.
If you are a California or Colorado resident, please review our CCPA Privacy Notice.
POLICY AMENDMENTS:
We reserve the right to amend this Policy from time to time, at our sole discretion. The most recent version of the Policy will always be posted on the website. The updated date of the Policy will be reflected in the “Last Modified” heading. We will provide notice if these changes are material and, where required by applicable law, we will obtain your consent. Any amendments to the Policy will become effective within 30-days upon the display of the modified Policy. We recommend you to review this Policy periodically to ensure that you understand our most updated privacy practices.
CONTACT INFORMATION AND DATA CONTROLLER INFORMATION:
CodeFuel Ltd. is part of the Perion Network Ltd. Group and is incorporated under the laws of the State of Israel, is the “data controller” (as such term is defined under the GDPR or equivalent privacy legislation).
For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Data, you may contact our privacy team as follows:
- Data Protection Officer: privacy@perion.com.
CodeFuel Ltd.,
26 HaRokmim Street, Azrieli Center, Building A, 4th Floor
Holon 5885849, Israel
- Data Protection Representative for Data Subjects in the EU and UK:
We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact.
Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website. https://prighter.com/q/11106546394.
Attn: Andreas Mätzler
Email: rep_perion@prighter.com.
DATA SETS WE COLLECT AND FOR WHAT PURPOSE:
You can find here information regarding the data sets we collect, purposes for which we process your data as well as our lawful basis for processing, and how the data is technically processed. In general, we may collect two types of information from you, depending on your interaction with us:
Non-Personal Data
During your interaction with our Services we may collect aggregated, non-personal non-identifiable information which may be made available or gathered via your access to and use of the Services (“Non-Personal Data“). We are not aware of the identity of the user from which the Non-Personal Data is collected. The Non-Personal Data which is being collected may include your aggregated usage information and technical information transmitted by your device, such as: browser version, operating system type and version, mobile network information, device settings, and software data.
Personal Data
We may also collect from you, during your access or interaction with the Services, individually identifiable information, namely information that identifies an individual or may with reasonable effort be used to identify an individual (“Personal Data” or “Personal Information”).
For avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists.
We do not knowingly collect or process any Personal Data constituting or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning a person’s health or data concerning a person’s sex life or sexual orientation (“Special Categories of Personal Data”).
The table below details the types of Personal Data we collect, the purpose, lawful basis and processing operations:
Personal Data Processed Through Various Interactions with our Website:
Interactions with our Apps
IInteractions with the Service
We use various technologies to collect and store the information listed above, including cookies, pixel tags, local storage, databases and server logs. We use different technologies to process your information listed above, for the purposes listed above. We use systems that analyze your activity to provide you with customized search results, personalized ads, or other features tailored to how you use our services. We analyze your activity also to detect abuse such as spam, malware, and illegal content.
Therefore, the actual processing operation per each purpose of use and lawful basis detailed in the table above, may differ. Such processing operation usually includes set of operations, made by automated means, such as collection, storage, use, disclosure by transmission, erasure or destruction. Transfer of Personal Data to third party countries as further detailed in the International Data Transfer section is based on the same lawful basis as stipulated in the table above.
In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts and any other misuse of the Services and to enforce our policies and agreements, as well as to protect the security or integrity of our databases and the Services, and to take precautions against legal liability. Such processing is based on our legitimate interests.
HOW WE COLLECT YOUR INFORMATION:
Depending on the nature of your interaction with the Services, we may collect information either automatically or voluntarily provided by you. Automatic collection of information is usually made through the use of cookies, pixel tags, local storage, , databases, and server logs.
COOKIES AND SIMILAR TRACKING TECHNOLOGIES:
When you browse our website, we, or our third party vendors, place “cookies”, “pixels” or “web beacons”, that collect certain information about your usage and interaction with the website and use this information for marketing CodeFuel and the Services CodeFuel offers, to find leads and prospects, as detailed in the table above. We also use these tools for analytic purposes as detailed above.
First party cookies are very helpful and can be used for various different purposes such as allowing you to navigate between pages efficiently and making the interaction between you and our website quicker The use of cookies is a standard industry-wide practice.
You can find more information about cookies at www.allaboutcookies.org.
The cookies we use on are website are:
The Cookies we use are available in the cookie list linked from the footer on our website.
Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our Services, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more about how you can adjust your privacy and security settings. Additionally, you may opt out of certain advertisers’ cookies and browser-enabled, interest-based advertising.
Please note that once you choose to opt out or disable cookies, some features of the Services may not operate properly and your online experience may be limited. In addition, even if you do opt-out, you may still receive some content and advertising, however, it will not be targeted content or advertising.
As detailed below, while using our Services, we or our partners may place cookies on the browser from which the Services are offered and displayed to you. Please note that, our third-party advertising partners may independently collect, through the use of such tracking technologies, some or all types of Personal Data detailed above, as well as additional data sets, including to combine such information with other information they have independently collected relating to your online activities across their network of websites, for the purpose of enhanced targeting functionality and delivering personalized ads, as well as providing aggregated analytics related to the performance of the Service you interacted with. These third parties collect and use this information under their own privacy policies, and are responsible for their practices.
DATA SHARING – CATEGORIES OF RECIPIENTS WE SHARE PERSONAL DATA WITH:
We share your Personal Data with third parties, including with Business Partners or service providers that help us provide our Services. You can find here information about the categories of such third-party recipients.
USER RIGHTS:
We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights, and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed.
For California residents, please see our CCPA Notice.
For detailed information on your rights and how to exercise your rights, please see the Data Subject Request Form (“DSR”) available here.
Certain rights can be easily executed independently by you without the need to fill out the DSR Form:
- You can correct or delete the Contact Information or Account Data at any time, through the account settings on the website;
- You can you can opt-out from receiving our marketing emails by clicking “unsubscribe” link;
- you can withdraw consent for processing Personal Data for analytics or marketing purposes, by using the cookie settings on the website, or as detailed in the section below:
OPT OUT OPTIONS:
As part of our Services, we will share certain Personal Data with Search Partners and they might further independently collect Personal Data, both of us act as an independent controller or “business” as such term are defined by applicable laws, we are required to each provide you with disclosure, consents and options to opt out. Therefore, your Personal Data shall be further subject to such Search Partner’ policies (as applicable), as follows:
Microsoft (Bing): Microsoft privacy policy is available HERE. In addition, opt out information which will enable you to limit data collection by Microsoft is available HERE.
Oath (Yahoo): Oath privacy policy is available HERE. In addition, opt out information which will enable you to limit data collection by Oath is available HERE.
You may opt-out directly from third party retargeting cookies or other ad-technology trackers through self-regulatory services. For more information, please visit:
Digital Advertising Alliance (US) HERE
Digital Advertising Alliance (Canada) HERE
Digital Advertising Alliance (EU) HERE
Network Advertising Initiative HERE
Use the Global Privacy Control (“GPC”) signals.
You can also opt out of interest-based advertising with some of the service providers we use, such as Google HERE , Google Analytic HERE.
Please note that, if you opt out of interest-based advertising, some information will still be collected for other purposes, such as research, analytics, and internal operations. You will also continue to receive contextual advertisements, but they may be less relevant to your interests.
On many mobile devices, you can control interest-based advertising through your device’s settings. These options can include resetting your device’s advertising ID or selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices) in your device settings.
Ad choices settings and options will vary depending on your browser and device settings, and this is not an exhaustive list. Please note that your opt-out choices will only apply to the specific browser or device from which you opt out. We encourage you to explore your device and browser settings to better understand your choices.
DATA RETENTION:
In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable.
The retention periods are determined according to the following criteria:
- For as long as it remains necessary in order to achieve the purpose for which the Personal Data was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.
- To comply with our regulatory obligations. For example: transactional data will be retained for up to seven years (or even more under certain circumstances) for compliance with our bookkeeping obligations purposes.
- To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.
Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
SECURITY MEASURES:
We work hard to protect Personal Data we process from unauthorized access or unauthorized alteration, disclosure or destruction. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry such as: encryption using SSL, we minimize amount of data that we store on our servers, restrict access to Personal Data to CodeFuel employees, contractors and agents, etc. Note that, we cannot be held responsible for unauthorized or unintended access that is beyond our control, and we make no warranty, express, implied or otherwise, that we will always be able to prevent such access.
Please contact us at: privacy@perion.com if you feel that your privacy was not dealt with properly, in a way that was in breach of our Privacy Policy or if you become aware of a third party’s attempt to gain unauthorized access to any of your Personal Data. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event that we discover a security incident related to your Personal Data.
INTERNATIONAL DATA TRANSFER:
Our data servers in which we host and store the information are located in the US. The Company’s HQ are based in Israel in which we may access the information stored on such servers or other systems such as the Company’s ERP, CRM and other systems. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law. Furthermore, when Personal Data that is collected within the European Economic Area (“EEA“) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union. Thus, we will obtain contractual commitments and or assurances from the data importer to protect your Personal Data, using contractual protections that EEA and UK regulators have pre-approved to ensure your data is protected (known as standard contract clauses), or rely on adequacy decisions issued by the European Commission. Some of these assurances are well recognized certification schemes.
INTERACTION WITH THIRD PARTY APP AND CONTENT:
Third Party App implementing our Services and any content or digital assets made available through your interaction with Third Party Content are provided directly by their owners or operators and governed by their own terms and privacy policies. Although we do require our Business Partners to ensure full compliance and transparency, we are not responsible for the privacy practices or the content of such Business Partners.
ELIGIBILITY AND CHILDREN PRIVACY:
The Services are not intended for use by children (the phrase “child” shall mean an individual that is under the age defined by applicable law which with respect to the EEA is under the age of 16 and with respect to the US, under the age of 13) and we do not knowingly process children’s information. We will discard any information that we receive from a user that is considered a “child” immediately upon our discovery that such a user shared information with us. Please contact us at: privacy@perion.com if you have reason to believe that a child has shared any information with us.