Your Technical SEO Checklist for Success

Your Technical SEO Checklist for Success

You may know all about how to find the best keywords for your site and to implement them properly to get a boost in your search rankings. However, you may not understand the more technical aspects of SEO, such as making your site more crawlable or reviewing your...

SEO Lesson: Branding vs. Performance

Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...

SEO Lesson: Artificial Intelligence

Artificial intelligence has been predicted to change our future for some time now. Movies ranging from “Terminator” to Steven Spielberg’s “AI” have offered us contrasting visions of the future with artificial intelligence – at times terrifying and at times pushing us...

SEO Lesson: Position “0”

What’s the top spot you can get in search results? Chances are that you just answered “Number 1.” The position right at the top of the page. The position that people see first. But wait, do they actually see that position first? You have likely performed hundreds of...

Accelerated Mobile Pages Rolls Out for Global Search

Google introduced accelerated mobile pages (AMP) back in August with limited reach. Prior to that, these results only appeared in “Top Stories.” The August move had them showing up in organic mobile search results. Now, AMP results are moving more broadly into global...

The State of Search Marketing 2016

The rules for search marketing are always changing. As soon as you find one strategy that works well, the engines change up their algorithms and leave you scrambling to find new ways to get the traffic you need. Some strategies may continue to work even with the...
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