Top Marketing Statistics You Can’t Miss in 2021

Top Marketing Statistics You Can’t Miss in 2021

An effective marketing strategy is based on data. That’s why it is critical for marketers to stay up to date with the latest statistics, trends, and developments in the industry. Having access to the right data about SEO, consumer,  content marketing, social media, marketing trends, will give your company a cutting edge over your competitors. 

Yet, too much information can be overwhelming. Here at CodeFuel, we’ve got you covered. We collected a list of the top marketing statistics you should watch in 2021.

1. SEO Statistics

93% of online experiences begin with a search engine. If almost all online activity starts with a search using an engine, then, SEO plays a critical role in getting your website seen. You want users to find your site as a result of the keywords they are searching. If they can’t find you easily, they will find your competitors. SEO has an undeniable value by letting your So audience find you, and the higher your rank, the higher the chances your customers will find you.  Here we collected some mind-blowing statistics you need to know about search engine optimization.

Conversion Rate Optimization (CRO)

  • The highest impact in conversion rates happens in the first five seconds after a page load. If the page takes longer to load the conversion rates drop a 4.42% with each extra second. 
  • Landing pages have a 24% conversion rate. 
  • Popups have only a 4% conversion rate. 

Ecommerce

  • Only half of the small businesses invest in SEO techniques and activities. Almost a fifth of small businesses don’t plan to invest in SEO in the future, while 30% say they plan to invest in SEO in the future.SMB SEO
  • Global B2C commerce is expected to reach $5 billion at the end of 2021. 

Global eCommerce

In addition to this, almost 20% of global retail sales are expected to come from online sales. Despite the re-opening of brick-and-stone stores, online sales will continue growing and take more shares from retail sales. Online sales are expected to reach over $6.8 trillion. 

  • More than half of shoppers (59%) surveyed by Google say they use Google to research a purchase they plan to make online. 

Local SEO

  • 30% of mobile searches are related to location — “where to buy” type searches—. (Think with Google
  • 45% of online shoppers choose store pickup. (Think with Google)
  • Location queries like “Where to buy” and “near me” grown over 200%  from 2017 to 2019. 

Local SEO

Mobile Search

  • According to Statista, as of January 2021, the number of active mobile internet users was over 4.3 billion.

Global digital population

  • In the US, the average user has 10 connected devices in their household. (Statista)
  • 56% of people use their mobile devices to conduct organic searches. 
  • According to Google, 60% of smartphone users contact a business directly via the search results “tap to call” option. 
  • 39% of smartphone users consider it is easier to browse and purchase from a mobile app or mobile site. 

Organic Search

  • 53% of all trackable website traffic, comes from organic search.organic search
  • The first Google desktop search result gets 32% CTR. 
  • According to Ahrefs, 90.63% of pages don’t get organic search traffic from Google. 
  • 50.3% of browser-based searches result in no-clicks. 
  • According to a study by Brightedge, SEO drives 1000% more traffic than social media. 
  • 64% of marketers invest time in SEO.
  • The average CTR from image results on Google is 0.21%.

Voice search

  • 27% of online searchers use voice search on mobile. 
  • 40 million Americans own smart speakers and the number is expected to rise to 55% by 2022. 
  • 32% of marketers use smart speakers like Alexa. 
  • ⅓ of the US population uses voice search features. (emarketer. 2019), and it is expected to reach 122.7 million users by 2021. 
  • According to PWC, 71% of consumers prefer to use voice search than type their queries. 

voice search

  • According to Finances Online, half of the users use voice search when driving, or combined with other activities. In addition, speakers are becoming integral parts of homes. 
  • Adults usually use voice search to locate stores or businesses they want to buy from.  

2. Content Marketing Statistics

Content is king, we have heard about it for the last decade. But how important is in reality having a great content marketing strategy? 

Simply put, quality content engages the viewer and gives the answers to their queries. It encourages brand recognition and conversion. We’ve prepared an infographic on the importance of content marketing based on a recent survey

Now that we stated that content marketing is an essential strategy let’s break it down by exploring some statistics on content marketing tactics. 

Blogging

  • 53%  of marketers use blogging as one of their top content marketing strategies. 
  • If your brand has a blog, you can expect 67% more leads than those that don’t have a blog. 
  • More than half of marketers use content marketing to build loyalty among the audience.
  • How often should you publish blog posts? Companies that publish more than 16 blog posts a month get 3X more traffic than those that publish 4 posts a month. 

monthly blog posts

Source

  • How long should your posts be? The average word count of a top-ranked post is 1,890 words. 
  • Posts longer than 2,000 words are the ones that rank higher in Google’s search results. 

content word count

Source

  • According to Hubspot’s analysis, the posts with more organic traffic have between 2,250 and 2,500 words. 
  • Which type of content gets more results?  According to a survey by Orbit Media, “Guides and ebooks” perform better, followed by “How to” articles, and original research content. 

Video

  • Video content is the most popular content format as of 2020, according to HubSpot. 
  • Which types of video content are the most popular?  Promotional videos and brand storytelling and the most common types. 
  • 19% of bloggers are including video in their blog posts. 
  • 72% of people prefer to learn about a product through a video than reading a text. 
  • Video marketing is expected to grow to $22 billion by 2021

Engagement

Information quality

Source

  • According to a survey, 72% of marketers said content marketing increases engagement. 

Content Strategy

  • 70% of marketers invest in content marketing (Hubspot).
  • Traffic is one of the measures of success for content marketing strategies.
    • Marketing for multiple audience segments is a common content strategy (HubSpot). 
  • 77% of companies  say they have a content marketing strategy (SEMrush) 
    • Creating topic clusters, may increase traffic and improve the search ranking. (HubSpot)

Podcasts

podcasts stats

Source

  • The popularity of podcasts has increased in the US in the last few years. According to iTunes insights, as of 2020, there were over 30 million podcasts episodes. 
  •  According to Statista, 37% of Americans listen to podcasts monthly. 
  • 75% of Americans have listened to a podcast, (Edison Research, 2020). 

3. Social media statistics

Social media usage

  • The number of people on social media globally has reached 4.2 billion, increasing more than 13 percent since 2020. 

social media use

Source

With that in mind,  it is critical for marketers to tap into social media platforms. Not only to distribute content but to create brand awareness. 

  • According to Statista, in 2020, the global social penetration rate was 49%. 
  • The most popular social network is Facebook, according to Statista. 
  • Users overlap, and Facebook users usually also use YouTube. 74% of Facebook users also use Instagram. Therefore, it is better for companies to identify the two or three platforms their users are on, and invest their marketing efforts in them. 

social media platforms

Source

  • The most used social media platforms are Facebook, YouTube and Instagram.Most used social platforms

Source

  • According to Statista, close to 800 million Chinese Internet users would access social media networks in 2023, from 673,5 users in 2018. (Statista)

Facebook

  • 2.8bn active users worldwide. 
  • 98.3% of Facebook users access the platform via mobile phone. 
  • 1.85bn daily active Facebook users worldwide. 

Facebook users

Source

  • 8 million is the number of active advertisers on Facebook, mostly small and medium-sized businesses. 
    • More than 100 million people use Facebook Watch daily (Facebook).
    • Facebook is the top content distribution channel for marketers. 
  • 79% of video marketers publish on Facebook as a video marketing channel (Wyzowl)

Instagram

    • There are 1,074bn Instagram users
  • 71% of Instagram users are under 35. 
    • The average Instagram post has 10.7 hashtags.
  • 500 million Instagram users use IG Stories every day. 
  • 71% of US businesses are on Instagram. 
  • 50% of Instagrammers follow at least one company.
  • Instagram is the channel with the second-highest ROI for marketers. 
  • 88% of users are outside the U.S.

Instagram users

  • By 2024, it is expected that Instagram will reach 149 billion users in Western Europe. 
  • 81% of consumers use Instagram to research products and services. 
  • 130 million users use the “tap to shop” Instagram feature. 
  • 58% of users say they are more interested in a product after seeing it in IG Stories. 
  • The average Instagram business account posts at least once a day
  • Instagram’s potential reach from advertising reached 1.16 billion users in Q# 2020. 

LinkedIn

  • 740 million active users  in LinkedIn
  •  According to Business Insider, LinkedIn was the most trusted network of 2020. 

Digital Trust

Source

  • Most popular platform for B2B marketing. (Content Marketing Institute)
  • The most engaging LinkedIn posts are posted on Wednesday mornings. 
  • LinkedIn conversion rates are higher than Google Ads (LinkedIn)
  • According to a HubSpot study, LinkedIn generates more leads than Twitter and Facebook.

social hubspot study

  • There are more than 55 million companies listed on LinkedIn. 
  • LinkedIn ads are more than ⅓ of the platform’s total revenue in 2020. 

Pinterest

  • As of January 2021, the number of global active users is 459 million.
  • Monthly active users grew 46% in 2020.

Monthly active users

Source

  • Women outrank men on Pinterest, but in 2020, the number of men in Pinterest increased to 40%. 
  • The potential audience of Pinterest advertising is 200.8 million, with 77% of the audience female and 14.5% male.
  • 80% of people that Pin weekly discovered a new brand or product on Pinterest. 

Pinterest discovery

(Pinterest

  • 85% of Pinners go to Pinterest when they want to start a new project.(Pinterest
  • Yet, 97% of Pinterest searches are unbranded. (Pinterest

Snapchat

Snapchat breaks the mold of other social platforms by offering to post short-lived content. This underrated social platform had Stories before Instagram. The app allows you to share messages that self-delete in up to 10 seconds. Snapchat now is one of the most popular social platforms for teens. 

  • 265 million daily active Snapchat users worldwide. 
  • 60% of Internet users between 13-24 in the U.S. use Snapchat.(DataReportal)
  • 210 million snaps are created in Snapchat every day (Snapchat)
  • Snapchat is the 2nd most used application on mobile. (Sandvine)
  • The average Snapchat user opens the app 20 times a day. (Snapchat)

DAU snapchat

Tiktok

The app has revolutionized the social media world by allowing people to post short videos with music. Within a year of development, the app reached 1 million views per day. The app started growing when acquired Musical.ly in 2017, which allowed it to cater to an existing market. During the pandemic, the app experienced a huge spike in engagement with a growth of 180% among 15-25 year old users. 

  • TikTok has 732 million active users.
  • The app has over 2 million downloads on the Google Play Store and Apple’s iOS Store. 

Tiktok downloads

  • 62% percent of Tiktok users are aged 10-29. 
  • Users spend an average of 52 min per day on the app
  • 90% of TikTok users are in the app every day.
  • On average, 1 million TikTok videos are viewed every day

Twitter

According to Statista, Twitter currently ranks as one of the social networks with more active users. 

  • As of the end of 2020, Twitter had 192 million monetizable daily active users. 
  • Twitter’s global revenue is $3.72bn.
  • The advertising revenue is $3.21bn 
  • The number of global users is projected to reach 340 million users by 2024. 

twitter use

YouTube 

YouTube is now the second most used social platform after Facebook. Most Facebook users also have a YouTube account. It is also one of the most monetized channels

  • YouTube has 3 billion active users worldwide.
  • 79% of online users have a YouTube account.
  • Users watch an average of a billion hours of video every day. (YouTube)
  • More than 70% of YouTube watch time comes from mobile.
  • 90% of users discover brands or products on YouTube.
  • It is the most popular channel for digital video consumption.
  • YouTube ad revenues in 2020, were or $77bn
  • Most YouTube users are under 35 years old
  • The best-paid YouTuber in 2020 was Ryan Kaji, a 9-year-old.

Youtube stats

Source: Statista

  • Most parents say their children 11 years and younger watch YouTube videos on a daily basis. 

Youtube stats children

Social media management

  • Facebook, Instagram and Twitter are the most common social media platforms used by marketers (HubSpot)
  • The most used marketing tactic is social listening (HubSpot)
  • Marketers say social media increases brand exposure. (Statista)
  • Most companies publish 3-4 times a week on social media. (HubSpot)
  • Customer acquisition is the top goal for social media, according to 73% or surveyed marketers. (Hootsuite), followed by driving conversions with 66%.

    4. Mobile App Advertising Stats and Trends

In recent years, as people fulfill more activities on their phones, the mobile apps market has increased significantly. Here are some stats: 

  • 218 bn app downloads worldwide in 2020. 
  • $120bn was the consumer spending in mobile apps in 2019.
  • 32% is the user retention rate of mobile apps.
    • The user’s screen time on mobile increased to 4.2 hours. 
  • Mobile advertising costs were  $240bn. 
  • According to a study by SensorTower, the top non-game app in revenue is TikTok, followed by YouTube and Tinder. 
  • In Google Play, the most-downloaded app is Google One, followed by Disney+
  • In the App Store, the most downloaded app is TikTok, followed by YouTube. 

Gaming app revenue 2021

Games usually drive the mobile app segment, but since the pandemic, games download has increased to 45% in 2020, compared to the previous year. 

Which were the top mobile games in revenue? According to Sensor Tower, the top five mobile games earned over $1billion in 2020.  

  • PUBG Mobile is the mobile game with the most revenue on the App Store and Google Play in 2020, with $2.6 bn in revenue. 
  • The total revenue for gaming apps reached $35 bn in the first quarter of 2021. 
  • Email marketing statistics

Email marketing is one of the most popular marketing tactics. According to HubSpot, monthly email campaigns have a 30% open rate. 

  • The number of active email users is expected to reach 4.3 billion in 2023. (Statista)
  • The average ROI of email marketing is $42 for every $1 spent.(DMA)
  • 90% of marketers use email marketing to deliver content.(Content Marketing Institute) 
  • 81% of small businesses use email for customer acquisition. (Emarsys)
  • Despite a lower general open rate, 82% of welcome emails are opened. (GetResponse)
  • Adding videos to your emails, increase click rates by 300%.
  • 49% of consumers like to receive promotional emails from their favorite brands.
  • Digital ad statistics 2021

  • Digital advertising spending is expected to reach $389bn in 2021. According to eMarketer, spending will increase at a rate of 17% in 2021.  
    • The average cost per action (CPA) for advertising is $49 for paid search ads and $75 for display ads. (WordStream)
  • Social media ad spending increased 20% in 2020,  reaching $43 billion. (eMarketer)
  • Mobile display ad spending reached $61bn in 2020. This represented an increase of 22% from 2019, according to eMarketer.
  • Omnichannel campaigns perform better than a single channel. 

Source:ClickZ

  • Customer retention rates are 90% higher for omnichannel campaigns. Loyalty rates are also higher in companies that offer engagement in several channels. (ClickZ)
  • Online Shopping Statistics 

Online shopping turned into the new normal and companies needed to adapt to it for survival. Online shopping has many advantages:

  • It’s convenient
  • You can opt for next-day delivery
  • Your shopping experience is more personal. 

How many people shop online? According to Statista, in the U.S. e-commerce is expected to go over $740bn by 2023. 

  • Amazon is the most popular mobile online shopping app. According to a Statista study in 2019, Amazon is the most popular shopping app.
  • 43% of online shoppers research products online using social networks. 
  • FOMO Statistics 

Everybody heard about FOMO (Fear of Missing Out). Tapping in this emotion is one of the most effective marketing strategies nowadays. It involves people wanting to stay connected with what others are doing or having, fearing that they’ll miss out on rewarding experiences. 

  • 69% of millennials experience FOMO (Eventbrite)
  • 60% of millennials make reactive purchases because of FOMO (Strategy)
  • The biggest triggers of FOMO are travel, events and food (Strategy)

Source

Where can you find reliable marketing statistics? 

Finding accurate, up to date and reliable marketing statistics is not easy. Still, if you want to define an effective digital marketing strategy, you need to start with data. Using reputable sources like the sites we explain below, you’ll create a competitive advantage. 

In Statista you can find a market, consumer data, consumer survey results and industry studies from 22500 sources. Is the go-to place for reliable industry statistics. 

This company approaches research from the side of marketers as well of consumers. They provide reliable industry data and useful facts. 

Focused on the media industry, Nielsen measures across channels and platforms to discover audience interests and behavior. You can find here social media listening and audience statistics. 

It is one of the leading information technology research and advisory companies. They focus on technical analysis and statistics. 

This leading global market research company provides studies, statistics, research and papers about customer research. 

Focuses on social media marketing statistics. Publishes an industry report, and several studies, statistics. 

Find here business statistics, reports, and studies on finance, innovation, and media. 

You can discover what the world is searching by using Google Trends. You just enter a search term or topic and select a region or worldwide search. You can also let Google tell 

you what people are looking for. 

Source

What’s Next? 

Keeping up to date with the latest statistics is critical for a successful digital marketing strategy. Especially if you want to monetize your digital property, be it a website or an app, having the latest and accurate data is essential. 

CodeFuel is a complete monetization platform that lets you leverage search, ads, shopping, and news to monetize your website or application. Our solution uses intent search to present relevant ads, allowing you to monetize while improving the user experience. You can give personalization and increase conversions, build loyalty, and improve brand recognition. 

Learn more about how CodeFuel helps you monetize and grow your business. 

Search Monetization: How to Convert Traffic into Money?

Search Monetization: How to Convert Traffic into Money?

There are many ways to make money from the internet. One of the most lucrative is turning traffic into money. Companies like Google make a lot of money by monetizing search. But what does search monetization mean? And how do you do it? 

Search Monetization 101

Search monetization refers to a group of tools and techniques used to convert online traffic into producing revenue. 

Monetization is a term you hear everywhere these days. Everyone with an online business has the goal of producing money from that website, application, e-commerce site, or content. 

All the efforts to convert visits, downloads, or clicks start from the premise of making money from traffic. “Monetizing traffic and search” sounds rather abstract, so let’s break it down by explaining what do we mean by traffic. 

Traffic means potential customers.

Internet traffic consists of the online activities of people online. Search traffic means simply people like you and me querying search engines. When they are online looking for a product or service to solve a problem, they turn into potential customers. 

Search monetization means providing users searching for a keyword with the right answer and making money from it. 

The importance of search queries

One of the most effective ways to monetize traffic is by monetizing search. Users search for what they want, so every search query gives you an opportunity for monetization. For instance, if you have an in-site search box, every search can tell you about user’s needs, what they are looking for. You can then use this information to adjust your strategies and solve user’s needs. 

If you have an application, you can add a search function and learn more about your user’s needs. This lets you adjust your app to meet users’ requirements. 

Besides those benefits, you can actually make money from users’ searches. 

The secret: Give users what they want while getting paid on the way. 

Let’s explain it with a well-known example. A user searching for “best pizza near me” in Google will get geo-targeted results (showing pizza places near the user’s location) and paid advertisements. These ads generate income for the search engine. 

So, monetizing search implies giving users the best results for their queries and enhancing their search experience by including ads that complement their search

The Search Advertising Market 

Companies are spending more on search advertising than social media, video, and banner ads combined, according to the Statista Digital Market Outlook. 

The greater part of Google’s advertising revenue comes from search ads, which are expected to reach $171.6 billion in 2021.

Advertising revenues

Source: Statista

 Brands realize that investing in search can be profitable, so the spending in search ads increased from $142.98 billion in 2019 to $171.68 in 2021 and is expected to reach $211.4 by 2025. Of the total search ad investing, the bigger percentage is on mobile ads. 

Ad spending statistics

How do you know which ads fit better your users’ search? By understanding the user intent.  

What Exactly Is User Intent? 

The term user or search intent means the reason behind a user’s query on a search engine. For instance, researching information, looking for a place, product, or service

It may seem simple. In reality, discerning a user’s intent from a few words typed into a search box can be challenging.

Challenges of User Intent

Ambiguity: Humans are typically ambiguous in their searches. Therefore, computers can struggle to solve these ambiguities when defining what the user is looking for. 

Fractured intent: This happens when a person types a generic term, for example, “marketing software.” The user could be looking for a) information about marketing software b) learning about the uses of marketing software c) looking to find the best marketing software. 

Favored and explicit intent: Favored intent happens when the search engine prefers some type of intent. For instance, Google tends to favor queries that look for a comparison. An explicit intent is self-explanatory, happening when the user types exactly what they want. 

Types of User Intent

Despite the challenges, user intents can be grouped into some general categories: 

Local intent: these queries typically include the name of a location or the term “near me.” 

Local search intent

Informational intent: For example, “What is a derivative.” Here the user is looking for information about a subject. This intent should be matched with informational content. 

Informational Search Intent

Comparative intent: An example would be when the user adds words like “best,” “cheapest,” “top,” indicating they want to compare different products or services. 

Transactional intent: Searches that start with “buy,” “get,” “find” describe the purchasing intention of the user. 

Why is it important to understand the user’s intent?

When you match the user intent with relevant ads, you make sure the ad answers the user query. Therefore, there are more chances of the user clicking that ad. When you understand the user’s intent, you give them what they’re looking for. That’s why search monetization is so effective. 

Increasing the odds by Improving the User Experience 

Understanding how people search and what their intent is to improve the user experience. Most ads interrupt the user, getting in the way of the user activity. This type of advertising is not very useful because it may annoy the user. 

A recommendation engine that operates with ad revenue doesn’t interrupt the user experience. On the contrary, it gives users exactly what they are looking for, enhancing the experience without feeling they are being marketed. 

When you use search monetization in a mobile app, a website, or a browser extension, you’re improving the user experience. 

Ways to Convert Traffic into Money

So far, we have explored what search monetization is and how people search. But what are the ways you can use to convert traffic into money? 

1. Advertising

This is probably the most popular way to monetize a website or application. If, for instance, you have a website that gets traffic, you can sign up for an ad network. The network presents ads relevant to your visitors. When your visitor clicks the ad, you get paid. 

Seems simple, right? Well, there are a few downsides to this type of advertising. 

  1. To be profitable, you need to have lots of traffic and be in a highly competitive niche. That way, advertisers will bid top price on the ad network to place their ads on your site. 
  2. In certain platforms, such as AdSense, once the user clicks on the ad, they leave the site, which means you lose an opportunity to continue marketing them. 

If your site has a sizeable amount of traffic, you can always choose to place direct ads. By selling ad space, you get to negotiate directly with the merchant and set the price.  

Related content: The best ad networks for publishers 

2. Affiliate Marketing

We can define affiliate marketing as a form of commissioned sales. It connects publishers or influencers with brands looking to promote their products and services.

When you place a link to a product on your site, if the user clicks on the link, and makes a purchase, you get paid.

The publisher signs up to the network, choose which products or service they want to promote. The network gives them custom links that can track how many people are purchasing from their sites. Then, the publisher gets a small commission for each sale. Affiliate marketing networks act as middlemen between the merchant, the affiliate, and the customers.

Why join an affiliate network? The network can connect publishers to lots of brands, which makes it a popular way to monetize a website. Other benefits include:

  • You don’t handle payments directly.
  • You can choose products or services that relate to your audience
  • Some networks offer rewards.

There are also downsides:

  • Some networks offer very low commission rates.
  • The traffic requirements can be high for some sites.

3. Search Feed Monetization

One of the downsides of traditional monetization methods like advertising is that users leave the website when clicking on an ad or link. You can keep your visitors a bit longer by adding an in-site search feed.

A search feed is more than a site search bar. It returns results from all the web. By using a monetized search box, you can earn a commission each time a person conducts a search.

Search monetization software monetizes search results on a website, by matching target ads with the visitors’ search results by adding a code to the website. This software helps publishers monetize their digital assets by getting paid every time a visitor conducts a search and clicks on an ad from the search results.

4. Sponsored Posts

Organic search can lead a user to a page on your website. If people are visiting the page, you can integrate sponsored posts to promote other people’s products. You can also write a review about the company’s products or services. If your site gets a lot of traffic, you can earn nicely for such posts.

What’s the catch? You need to have your SEO on top form to drive the right traffic to the post. This increases brand exposure and makes advertisers happy.

5. Email Lists

Your traffic is a great source of leads. Encouraging visitors to opt-in for your email list gives you an audience to market to on a regular basis. Consent is key to a successful mailing list. To get visitor’s email addresses, make sure you have a clear call to action on every page, which compels users to sign up for the email list. You can also add pop-ups and floating sign-up boxes. You can offer a freebie, like an e-book or guide in exchange for signing up.

Email marketing builds a relationship with your audience. When your audience is used to get valuable information from you, they are more likely to click through the affiliate offers or advertisements. The more your email list trusts your company, the easier is to convert them into paying customers.

Optimize your Search Conversion with CodeFuel.

Let’s summarize. To convert traffic into money, you need to give users what they are looking for, and present relevant ads that match the user intent. This allows you to monetize by adding advertising or sponsored links.

Different digital properties require different monetization methods. Are you an app developer? then you can monetize through in-app advertising, among other methods. If you are a website owner, then, maybe signing up for an ad network can do the trick.

CodeFuel search monetization solutions are geared to transform search into revenue. They allow capturing consumers at the moment their intent is the highest. By matching the publisher’s audiences to the right text, shopping ads, and premium news, you can enhance the user experience and earn a higher profit. Every search query returns a customized search results page optimized for the user’s query.

Desktop and mobile apps can also benefit from CodeFuel. The user intent-based search allows you to monetize your mobile app or browser extension. Context-based ads ensure a smooth user experience for your application, by presenting ads at key moments in the application usage. This encourages user engagement, increasing the monetization of your app. The solution integrates easily and offers detailed HUB reports.

Add the power of search monetization to your website, application, or browser extension. The more users search, the better their experience in your digital property, the more they convert, and the more you earn. There is a smart way to monetize your digital property.

Start monetizing the smart way, learn more about how CodeFuel helps publishers and app developers convert traffic into money. Sign up for CodeFuel today.

11 Best Ad Networks for Publishers in 2021

11 Best Ad Networks for Publishers in 2021

The ad tech industry doesn’t start and finishes with Google AdSense. In fact, there are many alternatives for publishers who want to generate revenue outside Google. You can combine several networks to generate the highest revenue. Here we explore and bring you our top 11 picks for 2021.

Short in Time? These Are Our Top 5 Ad Networks

Position Ad Network Overview
#1 CodeFuel A complete holistic solution for publishers, leveraging search, ads, and news monetization options while enhancing the UX
#2 Amazon for Publishers Unified ad marketplace for Amazon clients to leverage ads on and off Amazon
#3 Google Adsense and Google Marketing Network The most popular Ad network, allows publishers to monetize their websites by presenting ads on their digital properties.
#4 Taboola An ad network that matches campaigns to specific publishers. Presents content in a newsfeed format.
#5 Outbrain An end-to-end platform for serving ads to top publishers. Focuses on inventory management.

What Is an Ad Network and Why Do You Need One?

An ad network is an intermediary that introduces the right publisher option to the right buyer. It connects publishers (suppliers) and advertisers (buyers) to match their campaign goals.

You can work with several ad networks according to the different types of ad formats you work with. There are video ad networks that serve video content, and others that focus on the best CPM rate.

Ad networks are a good choice if you need to sell remnant ad inventory. For instance, impressions that are not sold by the end of the month. Let’s say you have a deal with an advertiser to give him 700k impressions a month, but you generate 900k impressions. You can sell the remnant impressions through an ad network.

How do you choose the best ad network for your company?

There is a good deal of different advertising networks offering video ads, in-feed ads, and display advertising to choose from. But before choosing the network, you should start first by evaluating your marketing needs.

Key factors to consider

  • Your target audience – Is your audience B2B or B2C? How large is your audience? Note your audience demographics, interests, location, and age group.
  • Your budget – for starting companies sometimes the budget can play an important part in choosing some networks.
  • Your niche – this is perhaps the most important factor in determining which network works best for you. Often, the more general the niche, the more general the network.

Types of Ad Networks

Specialized Ad Networks

These are also called “niche” networks. These ad networks typically target industry or niche. For instance, there are display advertising networks that target software advertisers, publishers, and developers. These networks usually handle specific and high-converting, inventories.

General Ad Networks

Unlike specialized networks, these handle a broad spectrum of advertisers. In this category, we can find Google and Facebook ad networks. These bring huge audiences of consumers to the table, along with extensive and detailed customer data.

Promotion Platforms

These tools give you access to multiple ad networks, exchanges, and marketing resources. Promotion platforms help you manage multiple campaigns via multiple ad networks, access marketing resources, calculate marketing costs and optimize your marketing.

The Best Ad Network for Publishers for 2021

1. CodeFuel

CodeFuel

Features

  • App monetization – use an intent-based search to monetize your app or extension. Intent-based monetization with in-app ads.
  • Search mediation – optimized landing pages for your media campaigns regardless of where you buy media (Facebook, Google, Taboola, or Outbrain) You can deploy monetization pages on your own website.
  • Website monetization present relevant shopping ads to encourage high intent users and increase conversions. Leverage search text ads with a customized search results page (SERP) with sponsored text ads.
  • NewsFuel Feed – premium news feed.

Pros

  • Flexible – offers monetization options across various platforms and verticals
  • All-in-one – you can leverage search, ads, shopping, and news to monetize your digital property.
  • Tracking and analytics
  • Centralized dashboard
  • Multiple integrations – integrates with MSN, Bing, Yahoo, AOL, and 1200 quality publishers. Also provides access to premium Google AdSense programs.

Cons

  • Not suitable for very small publishers. Requires a mid-size audience to find the high intent users.

2. Amazon

Amazon

Features

  • Unified Ad Marketplace – header bidding from Amazon and third-party partners via SSP.
  • Server-to-Server bidding integrations
  • REsponsive
  • Automated line item configurations
  • Single header tag integration
  • Centralized dashboard

Pros

  • Faster page loads
  • Unified demand
  • Easy integration

Cons

  • Managed service: you don’t have a lot of control
  • Restricted to Amazon clients

3. Bing for Partners 

Bing for Partners

Features

  • Syndication – you get paid to show Bing Ads on your website. Bing serves the ads tailored to your audience and content.
  • Search ads – customer search on Bing and partner and get served custom ads according to search keywords.
  • Cross-device search results  – responsive search results and ads for PC, mobile, and tablet.

Pros

  • Has three search engines – Bing, Yahoo, and AOL
  • Bing network is growing, reaching searchers that aren’t reached with Google AdWords.
  • You can import your Google Ads campaign

Cons

According to Trustradius:

  • Cannot target specific countries with the partner network
  • Network placement sometimes is low quality
  • Not available on Mac

4. Google Adsense and Google Doubleclick Ad Exchange

Google Adsense and Google Doubleclick Ad Exchange

Features

  • Automated Ads – analyzes your pages and places ads based on layout, content, and existing Google ads.
  • Ad size optimization – automatically adapts the size of the ad to your user screen. So more ads can fill the ad units.
  • Requirements – A Google Account and a website that receives more than 300,000 monthly page views.

Pros

  • Simple – you just need a Google Account and website
  • Easy to use – add the same line of code to each page you want to show ads.
  • Responsive automatically adapts to mobile.

Cons

  • Google restricts working with other ad networks. You can use CodeFuel to get access to the premium Google ad network: Google Marketing Network.

5. Taboola

Taboola

Features

  • Feed – presents content in a scrolling news feed type.
  • A/B testing
  • Online content discovery
  • Native advertising – advertiser-side. Matches and targets campaigns to specific publishers according to content.

Pros

  • It’s easy to set up campaigns
  • Provides many options for targeting
  • Supports several audiences

Cons

  • Not friendly interface
  • Not performance whitelisting

6. Outbrain

Outbrain

Features

  • End-to-end platform
  • Flexible Placements
  • Sells remnant inventory

Pros

  • Easy to use
  • Simple setup
  • Large distribution network

Cons

  • Weak support
  • Terms and conditions change rapidly.
  • Most of the traffic comes from the top of the funnel.

7. Triple Lift

Triple Lift

Features

  • Ad server
  • Publisher integration
  • Native direct deals on their existing workflow

Pros

According to G2 reviews:

  • Run media directly or you can access their inventory for programmatic advertising
  • Creative capabilities.

Cons

  • Basic dashboard
  • Needs more metrics
  • UI not easy to use

8. Xandr Monetize

Xandr Monetize

Features

  • Replaces the AppNexus SSP and Publisher.
  • Supply-side platform
  • Inventory management
  • Ad server
  • Many options to segment and search different metrics
  • Reporting
  • Geo-targeting

Pros

  • Flexible
  • User Friendly UI

Cons

  • Weak support
  • Issues with tracking metrics
  • Slow platform
  • Complex and not suitable for beginners

9. Adcash

Adcash

Features

  • Multiple ad formats
  • High fill rates – monetize all impressions
  • Anti AdBlock technology

Pros

  • Option to control offers manually
  • Variety of ad types
  • Good customer support
  • Multiple language site support

Cons

  • Difficult to find the pay rate on a website
  • High minimum payment

10. IndexExchange

IndexExchange

Features

  • Predictive optimization – price settings to achieve specific yield goals.
  • Data services – custom optimization models and simulations
  • Analytics – real-time feed that lets you know who is buying your inventory.

Pros

  • Selective about what advertisers they allow into their system.
  • Integration with multiple platforms

Cons

  • Not for small companies.

11. Verizon

Verizon

Features

  • SSP
  • Multiple ad formats, including native ads, video ads, and mobile ads
  • Video Syndication
  • Open bidding

Pros

  • Easy setup and management
  • Inventory management
  • Consistent demand
  • Monetize display inventory

Cons

According to Trust Radius reviews:

  • Pixels and Rules – the rules are less intuitive to follow
  • Poor UI
  • Slow system
  • Low viewability
  • Cannot hold against premium partners

How to Combine Ad-Networks to Get The Most From The Publishers Companies?

As a publisher, you can integrate more than one ad network. However, keep in mind not all networks are allowed to combine with Google AdSense. Google has a list of ad networks you can run along with their own. Once you know you can run multiple networks, how do you do it? There are two methods you can use to choose the right network for your waterfall or header bidding. 

Waterfall

This process involves ranking ad networks based on their performance. If the first ad network cannot take all the impressions, then the inventory passes to the second network, which will try to complete the unfilled impressions. If it cannot, then the rest of the inventory passes to the next one.

Header bidding

 

This system sells your ad impressions based on real-time market value, encouraging advertisers to win the impressions. This ensures you will get the highest possible revenue for space.

How to Optimize Your Advertising by Choosing the Right Website Category and Ad Network

To choose the right network, take all the information and follow these simple steps:

1. Weed out irrelevant networks and find the relevant ones

Classify according to the three factors we mentioned above: budget, niche, and audience.

If you have a specific niche, then look for networks that cater to that niche. For instance, if your niche thrives on video content, then search for ad networks that serve video ads. If you

Knowing your audience will help you find ad networks that serve this audience. For example, if your company caters to fitness fans, then you may require a broader ad network than if your company caters to kombucha followers. If you promote software to an audience of Linux users, then you can use more targeted solutions too.

2. Select the right size of the network. 

A larger network, not necessarily means it is better for you. Large ad networks will have a lot of options to choose from, but they don’t usually carry specially targeted ads. If you want to advertise a specialty product, a large network may not be well suited to your needs.

3. Quality vs Quantity

Sometimes you get what you pay for. For ad networks, you may get better pricing and more traffic from a large network, but the traffic you get will not be high intent traffic. To find high-quality, high-converting visitors, you need to get your traffic from the right sources.

4. So many options

Large advertising networks offer extensive options, including re-engagement ads and remarketing. While this can give you an advantage when it comes to targeting, you should ask whether you need all these extra features. Sometimes simplest is best when it comes to advertising. Focusing your advertising on the right websites and ad networks often gives better results.

Tips From CodeFuel for Publisher Success

Usually, when ads become more popular, their prices get lower. So, if you think about making enough income through ads, you probably come out with ways to increase viewability and add monetization options to existing ads.

However, monetizing your online assets with ads needs to be done right if you don’t want to risk weighing your site down with ads. Cramming too many monetization options without balance can risk driving your users away. As a publisher, you should try to maximize revenue while maintaining a great user experience. This is the key, happy and engaged users organically monetize your site.

Here are 5 tips for publisher success:

  • Be consistent
  • Have great content
  • Diversify your monetization options
  • Manage your SEO
  • Monitor, track, and review. Repeat.

FAQ

What is ad mediation?

Is the use of monetization technology, resources, and tools to maximize display ad fill rates and eCPM (effective cost per mille) for publishers.

What is an ad network for display advertising?

Is a network that connects companies that want to run advertisements with publishers (websites) that want to host them. The ad network collects ad space and pairs it with advertisers’ needs.

Is Google an ad network?

Google Ads is an online advertising platform that allows advertisers to bid to display ads in multiple formats to web users.

What is a publisher in online advertising?

The term publisher refers to a company or individual that displays ads in their digital space.

Which ad network pays more and has the best CPM?

According to headerbidding.com, the 3  ad networks that have the best CPM are:

  • Media.net
  • BuySellAds
  • Conversant Media.

The Bottom Line How CodeFuel can Help

There are many challenges for publishers, should you focus on mobile ads? Should you turn to programmatic advertising? Why don’t use it all in a way that is right for your website?

That’s the CodeFuel approach, balancing monetization across multiple options while focusing on engagement. CodeFuel provides intent-directed monetization solutions leveraging search, ads, and news. Our holistic all-in-one solutions tackle all publisher pains at once. Learn more about how CodeFuel can help today by contacting us.

Monetization Guide for Beginners in 2021

Monetization Guide for Beginners in 2021

Whether you have a new website, an e-commerce site, or a new app, you want to make money from it. Surely you heard the word monetization when it comes to earning a profit from your digital properties.

If you get confused with all the monetization options, don’t worry, we at CodeFuel prepared this guide with all you need to know to get started.

Monetization Basics

What Does Monetization Mean?

If you are in the digital marketing industry, chances are that you heard the word monetization. Monetization refers to the process of making money from your website or other digital property. It doesn’t necessarily refer to selling your product or service but earning revenue from your website in other ways. 

Actually, your website or app can be the perfect place for marketing products, and there are myriad strategies for doing it. You can monetize your application, your software, or your browser extension. 

How Does it Work to Monetize a Website?

If you are a publisher or a non-e-commerce site, you may wonder how to make money from their websites. Your digital property is valuable, and there are many strategies to monetize it.

#1. Affiliate advertising

Affiliate marketing means you get paid for every referral you make to another company. When you add affiliate links to your website, you’ll receive a commission from each person that clicks your affiliate link. The link can open a product page or an offer where the user can buy a product. 

Affiliate advertising do’s and don’ts

  • Do make clear on your website that you are using affiliate links and with whom. 
  • Do recommend products and services that are relevant to your audience. 
  • Don’t overpromote, cluttering your website with all kinds of affiliate links. 

#2. PPC 

This is one of the most common ways to monetize a website. Simply explained, it means you partner with an advertising network that displays relevant ads on your website and banner and get paid every time a viewer clicks on them. Ad networks pay publishers a rate per click, called Click-Through-Rate. 

One of the most popular ad networks is Google Adsense. Want to know how to make money with Google Adsense? Check out our How To Make Money With Google AdSense article. 

AdSense isn’t the only advertising network you can choose, in fact, we compiled a list of the best ad networks for publishers in 2021. 

PPC do’s and don’ts

  • Do choose an ad network that caters to your audience
  • Do choose an ad network that meets your percentage needs. 
  • Don’t start with PPC if you don’t have enough traffic. Every network has different requirements, and it can take a while to build enough traffic to get a nice income from PPC. 
codefuel monetize

You can sell ad space on our website as another way to improve your income. This can allow you to arrange the prices directly with the advertisers, getting the entire pay instead of a percentage. Of course, this also requires promoting your ad space and negotiating with advertisers. You can sell space for different types of ads, video, interactive, rich media, and banners. 

Pop-up ads are another way you can make a profit from advertising. Although pop-ups can seem annoying, the fact is that they are effective. Pop-ups can get an advertiser’s message right in front of visitors and that’s why the engagement and click rates are usually high.   

Advertising do’s and don’ts

  • Do use this model if you have high conversion rates. For example, if you have a solid community of followers or recurring customers. 
  • Don’t use CPM if you don’t have very high traffic numbers. While you can earn $5 per click, you will get the same but per a thousand impressions. 
  • Don’t implement too many pop-ups or you risk annoying your visitors.

#4 Sponsored Posts

Sponsored guest posts can bring you a steady source of revenue. How does it work? You collaborate with a business to create or publish promotional material. It can be a review, a sponsored post, or a feature. 

codefuel monetize

You can publish the content on your website or create the content yourself. If you create the content for the brand, you can ask for a higher rate than just publishing. 

Sponsored Posts do’s and don’ts

  • Do invest in your website strategy. The more popular your site or blog is, the more you can charge for your sponsored posts. 
  • Don’t be sneaky. Identify sponsored content as such. If you charge to promote content, tell your viewers. Avoiding disclosing sponsored content can eliminate the trust they have in you. 

#5. Search monetization

Adding a search box to your website can give an extra source of revenue. Every time a viewer uses your search page is served relevant ads according to their search keywords. When you use a monetized search box, you earn a commission every time the person conducts a search. 

Search monetization do’s and don’ts

  • Do customize the search feed for your site. The feed will look like part of the page.

How Does it Work to Monetize an App?

codefuel monetize

If you developed a great new app, chances are you want to make money from it. So here is where monetization comes to help. App monetization is the process of generating revenue from your app. 

Since every app is different, some monetization models can work for one app and not for another. How do you know which monetization model can work for you? Are you going to charge for your app? If not, how can you generate revenue from it? 

The key is to plan the monetization from the start of the development process. Thus you can ensure your app generates a growing income, and you keep the user experience great. 

App monetization strategies vary, you can focus on one or combine several.  For instance, you can add in-app ads and also allow for in-app purchases. More on app monetization methods below. 

Monetization Channels

There are three monetization channels you cannot miss for your app or website: 

Mobile

It seems that every day we spend more and more time on our phones. Americans spend an average of 5.4 hours on their mobiles daily. With such numbers, is not a surprise that Google implemented a mobile-first algorithm that penalizes sites that are not mobile-friendly. Ensuring your site is mobile-friendly helps you reach your users where they are most: their phones. That’s even more true with app monetization.  

Social

When you try to monetize your app or site, don’t forget about social media. Facebook and Instagram allow now e-commerce features, seamlessly connecting your social media page to your site. You can use their video platforms, shoppable posts, and other features to increase your income. 

Video

Video and social go hand in hand now and you can add video channels to your monetization strategy. YouTube, specifically, has a channel monetization program you can join. The opportunities of monetizing YouTube are huge. According to a Google survey, 70% of shoppers would learn about products and brands on YouTube. And despite the crunch of 2020, YouTube ad revenues are expected to grow to $6.87 billion in 2022, from $4.04 billion in 2020.

emarketer-us-youtube

Top 10 strategies to monetize and engage users on websites

1. Make sure your website is responsive

Mobile has overtaken desktop in most areas now, including media consumption and search. Make sure your site is responsive so you not only can reach your audience but also rank higher on SERPs. 

2. Include images and media

Images are a staple of digital content, catch the attention of the viewer and give context to the content. This increases blog posts and social media impressions. Videos make the info easier to consume, are increasingly becoming the top channel for content, so make sure you include videos in your strategy. 

3. Add visual data

Infographics, charts, and other visuals tell a story with data. They present the information in a format that is easy to understand. That makes them very popular with users. In fact, 65% of marketers use infographics in their marketing. So ensure you add infographics and charts to your content. 

4. Interact with viewers

Your viewers are potential customers, so give them a way to contact you and interact with them. 

comments

a. Allow comments and comment back

Make sure your website or app allows users to comment. Engage your users in conversation by answering back. This will help you create a community of users. 

b. Integrate social 

When you integrate your social media to your site, you expand the reach of your marketing efforts.  Be sure to have a strategy that includes social media channels. 

5. Write good quality content

 

comments

Quality content is still the main criteria to getting a good rank for your site, get your viewers engaged, and more conversions. 

Here are some tips to make your content more engaging:

a. Skimmable

Studies show that most people don’t read, but skim the content looking for what they want. Use bullets, numbered lists, lots of subheadings, and bolded words. Short paragraphs and white space also help. 

b. Tell a story

People remember stories more than they remember content. Stories work with emotions, convey information, and make content more memorable than cold data. 

c. Be concise

Convoluted blurbs are for academic papers. Get straight to the point with your writing. 

d. Be relevant

Users want to find what they are searching for. Check that all the elements on your website are relevant to your audience. This includes the ads, and sponsored content. Don’t use fluff to fill up spaces or information that your audience won’t care about. 

e. Create long-form content

While you need to be concise, this doesn’t mean your website content needs to be the size of tweets. Actually, long-form content (over 1,500 words) has proven to drive more engagement. Long-form articles keep users longer on the site, which results in a higher ranking. 

f. Evergreen content 

“Evergreen” content refers to the type of content that stays relevant to users over a long period of time. Also called pillar content, this type of SEO content can rank up your authority with search engines. 

6. CX, CX, CX (customer experience)

a. Few choices are better than many

When users have too many choices they get overwhelmed and can leave your site. In fact, research shows that too many choices lower conversion rates. Make sure your site has a clean customer journey that helps the user achieve their goal. 

b. Clear and easy design

Your website design needs to accompany and help the users, not confuse them. A well-designed website helps engagement and conversion rates. 

c. Usability before sales

A key of user experience is the usability of the site. The interface should be easy to navigate and the site should focus on value and the user experience. 

d. Make sure your site loads quickly

Slow loading sites are one of the main causes of bounce rate. Make sure your site loads in under 3 seconds to ensure your site engages your viewers. 

7. Use a one-stop monetization solution

An all-in-one monetization solution can make your life simpler. The right monetization platform not only can increase your income but your reach. 

8. Create a user engagement strategy

You can engage users more effectively when you have a clear strategy, with goals, milestones, and metrics. Plan your strategy beforehand and follow with analytics to stay on track. 

 

9. Bring social proof

Social proof, such as testimonials, brings credibility to your site. The more you have and the more details you have, the more people will trust you. 

10. Use an omnichannel marketing funnel 

Spread your marketing across channels, pulling users down a funnel from social media, paid ads, and other marketing efforts. Keep in mind of not going too broad, better focus on the channels your users actually are on. 

 

Techniques to Monetize Without Investing

comments

1. Social content locker

This technique allows you to monetize through a PPD (Pay per Download) network. When you sign up to the network, when your users want to download the app or file, they are asked to complete an offer, like a quiz or survey. Each time they do, you get paid. 

How do you find relevant offers? Use a related social media account, and create a community by adding useful and relevant content. Once you do, start posting your PPD links. Every download will earn you revenue. 

2. Pay per blogging

You can use a free blogging hosting service such as WordPress or Blogger, to create a blog around your downloadable content. To attract people to your blog, of course, you’ll need to add informative and entertaining posts that relate to your offer. 

This will create the platform where you can add PPD links to your content, preferably inside an article with related content. You can use your social media and video channels to promote your blog and attract people to download your offer. 

3. Pay per Youtube

If you have a piece of content that is valuable for your audience, you can use YouTube to promote it through a PPD network. You’ll need to create a YouTube account around your niche. When you upload your content to the PPD network, you’ll get a locked URL. 

How do you use YouTube to promote the content? Simple, just create a video with the PPD link in the video description. Once your viewers download the content, you’ll get paid. 

4. Promotional strategies

You can use outsourcing websites like Fiverr or Upwork to have the work done with a few dollars by using freelancers. 

  • Find social media marketers that will tweet your product to their followers. 
  • Bloggers can post reviews of your product. 
  • Video producers can create video presentations. 

Is not that hard to promote your content, but remember to focus on your niche to avoid being spammy. 

Ethical monetization 101

Monetization sometimes gets a bad reputation, and it is true that there are certain techniques that are shady. Unethical monetization leads to angry customers and potential loss of business. 

Why ethical monetization?

  • You can build a solid reputation: unethical marketers sooner or later get a bad reputation. Unlike them, when you engage in ethical monetization practices you have the peace of mind that comes from responsible behavior. You can network with confidence and build your good name.  
  • You can compete with real businesses:  ethical marketers can compete with other real businesses and grow in a serious market. You will earn a competitive advantage on your own merit. 
  • It results in happy customers: unethical practices ultimately hurt your customers. Therefore, sticking to ethical monetization programs will result in earning your customers’ trust. 

Playing well pays off in the long term. So, let’s review some ethical monetization programs you can use: 

Monetization programs overview

Affiliate programs

These are commission-based revenue systems. They work by matching merchants who offer products and services and affiliates who sell those products and services. 

Some companies run their own affiliate programs, but many are run by independent agencies, called affiliate networks. They mediate the relationship between merchants and affiliates, develop the program’s rules and the software that all parties use to communicate. 

Affiliate programs can be very effective as monetization options since the commissions are usually based on the sale price of the items in question. The higher the price of the product, the higher the commission. 

You can make money in an affiliate program as a merchant or as an affiliate. If you have a product to offer, other affiliates can help you market your product, and you pay a commission for each sale. If you want to sell other people’s products, you earn a commission-based revenue. You can also do both. 

Advertising programs

Advertising is still one of the most common ways to monetize websites, software, apps, digital content. All social networks have their own advertising program, from Facebook to Twitter, Instagram, as well as Google and Microsoft. 

Advertising networks can offer cross-platform solutions and advertise in a variety of places. You can integrate ads into apps, installers, or serve search ads. Advertising networks benefit both advertisers and publishers. Advertisers get the best digital properties for their ads, and publishers get the best bid for their digital space. 

Learn more about advertising networks in our guide to the Top Advertising Networks of 2021. 

Pay per download

PPD (Pay-per-download) programs generate revenue each time a file, app or piece of content is downloaded. They work in two primary payment methods: 

Content locking:  this method “locks” the content behind a link, and the end-user must perform an action ( fill a survey, answer a poll, fill a form) to unlock that content. Once it is done, the third-party advertisers will send you the payment. 

Paid downloads: this method requires the user to pay to download the content or software and you get paid for each download. 

Pay per download can generate a decent revenue when you offer something that has enough value for the user. Content that has a lower value such as pictures, printables, wallpapers are better suited to a content-locking program. 

Pay per install 

Smart installers and ad-powered installation modules combine software distribution and advertising programs. These programs allow you to integrate ads into a desktop installer. When a user acts on that advertisement, you get paid. 

This monetization program helps developers, publishers, and advertisers. You can promote your own product through the installer, and if you have the software, you can add the installer to generate more revenue. 

Hybrid options

These are the combination of two or more monetization methods. You can combine affiliate links with display advertising, for example. 

App monetization methods

Premium 

Freemium and subscription-based apps are very popular these days. You can give your users a free trial for a period where they can try all premium features. This gives you the chance to educate your users and probably encourage conversions. You can also give a free version with basic features and then charge for premium features. 

Keep in mind to be clear with your users and disclose from the start that your app is freemium. 

Pay-to-Download

You can charge people for downloading the app. Just put a price on it (for example, $0.99) and hope that your marketing efforts will make tons of people buy it. However, most users expect apps to be free these days. So, if there is a similar free app, they’ll probably download it. That doesn’t mean you cannot charge for your app. Just make sure you bring enough value to the user so it is worth it. 

In-app advertising 

Most free apps feature in-app advertising that promotes everything, from deals to other apps, offers, and discounts. The advantage is that many users don’t mind the advertisements in order to get free apps. However, in-app advertising returns are often low. 

Bundling

 For many developers, this is the easiest monetization model. Bundle your software with third parties which have their own monetization platform. These third parties present offers to your users when your app is installed. When a user accepts the offer, you get paid. So you can earn money without the monetization legwork. 

In-app purchases

This is a method of app monetization that can generate more conversions and loyalty from users. For example, for gaming apps. Game developers engage the user first and then give the option to pay to access new packages and features. 

Learn more about app monetization in our  How to monetize mobile apps  guide 

Top 5 Monetization Platforms

Now that you know about monetization, which monetization platform should you choose? Don’t worry, we explored and ranked the top 5 for you: 

1. CodeFuel

Techniques to Monetize

This complete monetization platform lets you leverage search, ads, shopping, and news to monetize any digital property. 

Features

  • App monetization
  • Search mediation
  • Website monetization
  • News feed
  • Tracking and analytics
  • Centralized dashboard
  • Multiple integrations

Pros

  • Flexible
  • All in one

Cons

  • Not suitable for very small publishers. 

2. AudiencePlay

audienceplay

This program focuses on monetizing data safely and securely. 

Features

  • Data segmentation
  • Data monetization 

Pros

Allows to monetize data and can be combined with other monetization methods. 

Cons

Is not a monetization program itself. 

3. AdSense

audienceplay

Google AdSense is one of the most popular monetization platforms. When you sign for the Google AdSense program, Google will serve relevant ads for your audience. 

Features

  • Ad monetization
  • Analytics

Pros

  • Responsive
  • Large advertising network
  • Easy to use

Cons

  • High traffic requirements to enter. 

 

  • Exoclick

audienceplay

Is a website monetization program for publishers and advertisers. Provides automated monetization options and analytics. 

Features

  • Multiple monetization formats
  • Real-time statistics 
  • Adblocker
  • Campaign optimization

Pros

  • Good quality of traffic
  • Good payouts
  • Convenient

Cons

  • Poor support

5. Clickky 

audienceplay

Clickky biz makes it easier for you to create ad placements for your website and select ad categories. You can choose the ad type and format for mobile and desktop. 

Features

  • Mobile monetization
  • Programmatic advertising
  • Multiple monetization formats.

Pros

  • Analytics
  • Real-time user tracking
  • Easy to use reports

Cons

  • Don’t have many integrations
  • Focus mainly on analytics

 

How Can CodeFuel Help you Monetize Your Digital Property?

 When you start considering monetization there are many avenues you can take. Should you focus on advertising? Affiliate marketing? You can use a combination of methods to achieve your monetization goals. 

CodeFuel can help you leverage multiple monetization methods through an intent-directed solution. You can leverage search, ads, and news with our all-in-one platform. Start monetizing today with Codefuel by contacting us. 

March Publisher Insights – Highs and Lows

March Publisher Insights – Highs and Lows

Two and a half months into 2021 and the network search data is already telling a story. How are people searching as we mark one year of COVID-19? Here is an example of some of the data we are sharing with our partners to help them better buy media for their business.

The Highs

These are the categories that showed a significant increase month over month:

  • The Home & Garden category exhibited a spike of 44%(!) in search volume.
  • Also on the rise is the Automotive category, with an increase of 28% in search volume.
  • While Travel is still underperforming for this time of the year, search volume has increased by 19% compared to the previous 30 days.
  • The Careers category has also shown an increase of 6% in search volume.

Why should I care?
Advertising in the above categories could net better results in the upcoming months, either thanks to the immense growth in search volume or the higher CTR (higher buying intent) we are seeing.

The Lows

  • The Technology and Computing category has decreased in search volume by -3.5%, but the Mobile Phones sub-category has gained a modest increase in search volume of 2.3% compared to the previous month.
  • The News category has dropped in search volume by -13%.
  • The Real Estate category has dropped by -6% in search volume.

Why should I care?
While the interest in Technology has generally dropped, mobile phones specifically increased in both volume and intent (CTR), which means that lower bids can get better results compared to the previous month.

If you also wish to leverage search trends information in real-time for your campaigns or learn more about how you can monetize your digital assets based on search trend insights, drop us a line here.

Page RPM: What is it, and How to Increase Your Page RPM?

Page RPM: What is it, and How to Increase Your Page RPM?

​Marketing and performance metrics tell you the number of visitors and the number of impressions, but how this translates into money? Knowing how much revenue your pages generate is critical for a publisher. The reality is that you may be looking at the wrong metric. While site traffic and other advertiser-side metrics are important, they don’t really measure if your business is growing or not. There enters Page RPM.

At CodeFuel, we are committed to increasing the revenue for publishers; therefore, we compiled this guide with an overview of Page RPM and tips to increase it.

Let’s start with the basics.

What Is Page RPM?

RPM is a metric that measures the total revenue generated by a site per every thousand page views. The acronym RPM stands for Revenue per Mille (thousand). Publishers use this metric to estimate how much revenue your site can generate. Knowing how much revenue your site generates per 1000 views helps you refine your site, optimize pages and other site features.

How to calculate page RPM

To calculate your page revenue per thousand views (RPM), you need to know two factors: your estimated earnings and the number of page views you received. Divide the earnings by the number of page views, then multiply by 1000.

Here’s the formula:

Page RPM: (Estimated earnings / Number of page views) * 1000

How do you apply the formula?

  • Example 1: Let’s say you have 2500 page views this month. You estimate the revenue from ads to be $250. Apply the formula: Page RPM: ($250 / 2500) *1000 =  $100
  • Example 2: You earned an estimated $0.20 from 25 page views. Your page RPM will be ($0.20 / 25) *1000, or $8

This metric can be helpful to compare the revenue for different channels and track page performance.

Still, how do you know if it is a good or bad RPM? 

What Is a Good Page RPM For a Website?

One of the most common questions in digital publishing forums is, “what is a good RPM for my site?”. Well, how good your page RPM is different for every company. It will depend on factors like your niche, the quality of your content and traffic, where your audience is located, or if you have seasonal peak demands.

Companies search and compare themselves to sites of the same type to arrive at a kind of benchmark. But a good RPM is always relative. Multiple factors can affect page RPM on a website.

The topic of the content you distribute, what information you give to potential readers help advertisers to define the value of your website. For instance, we researched the top 10 keyword categories in 2020 for advertisers according to Google AdWords:

As a general rule, the more valuable the content, the more valuable the audience your site attracts, it affects the RPM of your pages. Other factors that can affect you are your visitor’s location and the seasonality of your demand.

Which Metrics Can Affect Page RPM?

Besides those factors, two metrics can directly impact Page RPM: 

  • Click-through rate (CTR): this rate measures the number of clicks on a specific ad per thousand ad impressions. The higher your CTR, the higher your page revenue. Why? First, you’d get direct revenue from the clicks. Also, having a higher CTR means your site is a more valuable digital real estate, which means you can get a higher price per click.
  • Cost per click (CPC): this measures how much an advertiser would pay per click on an ad that is placed on your website.

When these two metrics increase, your page becomes more valuable, so your page RPM also increases.

Types of Revenue Metrics (with formulas and examples) 

Before we go into strategies to increase your page RPM, we’ll need to explain the differences between terms that are often confused:

Ads RPM vs. Page RPM

Ad RPM, unlike Page RPM, measures the revenue of an ad per thousand impressions. To calculate it, divide the estimated revenue per number of ad impressions, then multiply by 1000.

Ad RPM =  (estimated revenue / ad impressions) * 1000

The difference with Page RPM

Ad RPM is the cost that advertisers need to pay for every 1000 ad impressions on a given website. Page RPM gives publishers the rate they are paid for ad impressions on their web pages, helping them understand page performance.

CPM 

CPM refers to the cost per 1000 ad impressions for the advertiser. To calculate the CPM, you need to know the cost of the campaign and the number of total impressions. Then, you apply the following formula:

CPM = (cost of the campaign/ number of total impressions) * 1000

Let’s check an example: The advertiser has a $5000 ad budget. The CPM campaign got 10,000 impressions on the ad. Let’s calculate the CPM:

CPM = ($5000/10,000,000) *1000 =  $0.5

eCPM

eCPM is an ad performance metric. That means it measures the revenue that ads generate on their site. eCPM stands for Effective Cost per Mille. To calculate the eCPM, divide the ad revenue per banner or campaign by thousand ad impressions.

eCPM = ad revenue per banner / 1000 ad impressions

Publishers usually use this metric to calculate how profitable is a display ad. A difference from CPM, it doesn’t measure reach, but the effective revenue for every CPM campaign and CPC too.

Why Publishers Should Keep Track of Page RPM?

Page RPM is a key performance metric that allows you to estimate how much are you earning per thousand page views.

Publishers Should Keep Track of Page RPM
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Why is that important? When users browse through your site, not all pages catch the same level of attention. Page RPM helps you detect what are your low earning pages and improve performance. Since RPM is very variable, one day may be high, and the next day falls. That’s why it is critical to measure regularly and use the findings to improve your strategies. The tips in the next section can help to increase Page RPM.  

 4 Tips to Increase Page RPM

To improve Page RPM, there are three main areas you need to work on: your website, the ads you show on your site, and the audience visiting your site. With that in mind, let’s see some tips you can implement to increase your RPM:  

1. Improve your website traffic

    • Use contextual targeting for getting high-intent visitors: Getting high-intent targeted traffic is key to increasing the revenue on your pages. Having enough traffic is not enough to monetize the page. Visitors need to be interested. That’s why contextual targeting — that uses keywords on a website page to display ads—is becoming more important for publishers and advertisers. The ads remain contextually relevant to the users’ queries, attracting more high intent visitors.
    • Optimize loading speed for ads and website: nobody has the patience now to wait for a site to load. According to Google, if your site loads in more than 3 seconds, you risk a 40% bounce rate. Some tips that can reduce your page load speed are optimizing your images, leverage browser caching, and enable compression. Keep in mind you need to optimize your ads too, so they don’t delay your page loading. You can use Google Page Speed Insights tool to check the load speed of your site.

 

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2. Improve the quality and relevance of your content

  • Focus on the quality of your content: Good quality content not only attracts visitors, but increases the time users stay on your site. Strong content that your audience can go back to influences all the other metrics. 
  • Relevant suggestions increase engagement: use a content recommendation tool to give your visitors relevant content. This not only increases their time on page but also drives more page views. Tools like CodeFuel present relevant ads that answer the user queries on your page, helping improve page RPM.

3. Improve the ads you are showing

  • Use Ad Refresh – with this feature, you serve multiple ads on the same advertising place to the same user. After a certain time on the page, scroll down, or other activity, the ad is replaced with other different ads. This attracts the viewer’s attention and can increase the clickability of your ads. 
  • Optimize ad viewability – ensuring the ads get seen is critical to increasing revenue. More when, according to eMarketer, the viewability on a desktop is only 50%. That means half of the ads pass without being noticed by the user. Improve your ad layout and placement — for example, place ads between the content — so the users notice them.  
  • Optimize ads, formats, and sizes – play with different formats, combining text and images, video, rich media, and expandable ads. Naturally, some ad formats will be more expensive per click than others, therefore, increasing your page RPM. 
  • Make sure ads are relevant to your audience – set the right targeting for your audience. Show ads that relate to the keywords they are looking for, so they’re more likely to click on it. If your site caters to different audiences, you can set different targets for different sections or topics. 

4. Give a great user experience

The audience probably didn’t come to your site to suffer non-stop ads and notifications. They came to consume your content, research, and buy your products. A great user experience makes your audience more loyal. (Don’t you find yourself going back to the same sites over and over?) Exactly, you want to be the go-to website for your users. You can measure repeated visits and bounce rates to make improvements in user experience. Loyal visitors will increase your RPM over time. The key is to make it as simple as possible for the user to achieve their goal on the page. 

Increase your Page RPM with CodeFuel

CodeFuel offers higher ROI for publishers through solutions that increase page RPM, optimizing search traffic, and engage users. The idea is to monetize the website while keeping visitors engaged and interested by providing relevant ads for searches. 

Learn how Codefuel helps publishers to engage their users and monetize their content. Contact us today.