How to Increase Download Rates for Your App

Finding Mr. or Mrs. Right can be tough: you have to wine them, dine them, and sweep them off their feet. Luckily, finding the right B2B app is a lot easier, just as rewarding, and can lead to increased exposure for your business. What’s more, you don’t have to put on a shirt and tie to impress the developers. You’ll be too busy showing off your trophy app to potential clients, who will be attracted by its drop-dead usefulness. For example, your app might offer businesses a mobile time-tracking tool or give them the ability to track expenses on the go. The right app can help you build brand recognition and drive traffic to your site.

Key to your success is finding ways to increase your downloads. For this, you’ll need a strong, goal-oriented marketing strategy. Here are a few tips on how to increase download rates for your app:

Set a Good Price

Selling your app is a great way to generate revenue, but how do you know how much to charge for it? As with your other products, you’ll have to find a sweet spot that’s high enough to make the app profitable, yet low enough to encourage more purchases and downloads. Research your competitor apps to find a good starting point and conduct market research before settling on a price.

In business, you have to look at the bigger picture. Consider offering your app for free and you’ll get significantly more downloads. This increased brand exposure can lead to sales of your other products down the line.

However, if you want to generate revenue from your app, you can still do so by selling in-app advertising. In-app advertising comes in many flavors such as pop-ups, search feeds, and display ads. The more downloads your app gets, the more ads you can sell and the more you can charge for your ads.

Sign Up for an Installer

If your app takes a long time to download, your potential clients are likely to abandon it and not complete the transaction. Installers like InstallFuel can accelerate the download process, helping you to complete more transactions. InstallFuel also allows you to display ads or special offers during the installation process, giving you the opportunity to promote your other products or monetize your app. Simply put, increasing downloads of your app makes your business more profitable.

Bundle Deals

Partnering with other businesses has long been an effective way to promote the growth of your own business. You bundle your app with a third-party app or piece of software and present it to users as a special all-in-one deal. They get both products at a discounted price, which encourages them to buy.

The lower price offered in a bundle deal can be enough to drive downloads of your app. If you partner with a well-known brand, you can also benefit from that company’s reputation to get more exposure and more downloads.

Content Marketing

Content marketing is one of the best ways to promote anything you are trying to sell. With the right content marketing, you’ll rank higher in search results for terms associated with your app, which will drive more traffic to it and help you get more downloads.

Your content doesn’t have to be directly about your app. It can be about topics related to your app. For example, if your app provides analytics for businesses to track their web performance, you can write content about search engine optimization, online marketing, and social media. The more relevant your content is, the more traffic you’ll be able to drive to your app, and the more downloads you’ll get for it.

Affiliate Marketing

Most people think of affiliate marketing as a way to monetize their site. However, you should also consider affiliate marketing to promote your app. You can create an affiliate program yourself or set one up through a popular service like Commission Junction. You’ll have to create a commission that’s low enough to leave you with profits, but high enough to entice more people to promote it. The more people you have promoting your app, the more downloads you’ll get.

You may also consider creating an affiliate program that’s based on 100% commission. In exchange for giving up all profits from the sale, you’d get the emails or other lead information from each download, which you could then use to drive future sales. By offering 100% commission, you’ll attract more affiliates, which will help you drive downloads of your app.

If you aren’t sure how to increase download rates for your app, you need only think about what you are doing to promote your other products and services. Using tools like InstallFuel and engaging in content marketing and affiliate marketing can help you get the downloads you need to increase brand awareness for your company and drives overall sales.