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What You Need to Know about the New Bing Network

Bing ads have long offered a way for marketers to get more reach more quickly for their brands. Bing ads are typically less expensive and face less competitive, which means that you get better placement on a lower budget. That makes Bing an especially good choice for...

How to Conduct Intent Based Targeting

If you’re paying any attention to what’s going on in online marketing right now, you are hearing a lot about intent based targeting. Rather than focusing on simple keyword research for your ads, this kind of targeting focuses on what the intent of the...

Create Facebook Ads that Convert

Facebook ads are growing in popularity now that brands are seeing how effective they can be. But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire...

The 2016 Guide to Branded Content

Once upon a time, a successful content marketing strategy involved little more than finding keywords with a bucket load of traffic and then writing some copy — any copy — that included those keywords as many times as possible. Times have changed. Branded...

Top SEO Metrics – B2B Marketing Edition

The best search engine optimization tactics may continue to change, but SEO will always be an important part of online marketing. SEO helps you to get more visibility in search, which will help you create more brand exposure and get more traffic. The goal is to...