The Rise of Content Discovery

For a long time now, whenever people have needed information, they have gone to a search engine and plugged in a few words related to what they wanted. In the early days, we had AOL and Altavista. We still have a few options for search engines, but the most popular is...

Optimizing Formats for Advertising Success

Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...
Tag: user intent