If you want to earn more pay per app, install a pay-per-install program, then follow these 5 actionable tips and tricks to earn more money from your software.

1. Include Benefits or Features by Your Call-to-Actions

Copywriting is the term used to describe writing that sells a product or service. In this case, copywriting is the text that you use to sell your third-party offer.

Though you will likely be provided with text you can use in your offers, testing your own calls-to-action is just one more element that can improve your conversion rates.

So what are benefits?

Benefits – Benefits are the results customers get from having their problem solved by a product or service.

Let’s contrast those with “features.”

Features – The factual details about a product or service that explain how the problem is solved.

The common example to distinguish the two is the digital camera: a feature would be “18-megapixel resolution,” while the benefit would be “Memories that never fade.”

When you tell your customer to accept the terms of agreement, to click here now, or to download your advertiser’s software, remind them what they get when they do: whether it’s freedom from fragmented disk drives, more convenient online shopping, or an escape into an endless fantasy video game.

2. Run Lots of Tests on Your Call-to-Action Button

Font size, typography, and color all have an impact on the user. If you have enough downloads and traffic to generate statistically significant results, run several tests to see how your calls-to-action perform.

One split test, published in Smashing Magazine, included 12 separate tests of a download link. The top result outperformed the original link by over 23%.

3. Polish Your Installer’s Look with High-Quality Photos

Photos are worth a thousand words, but low-resolution photos are worth slightly less, and clip art is worth even less than that. Higher quality photos convey commitment, quality, and professionalism to your users.

Yes, you may need to spend a few dollars to find a great photo, but it can only bolster your brand. Here are a few tips for choosing photos:

Choose a photo you can link to the product’s benefits. Even if you need to use an analogy, a pun, or wordplay to create the link, that’s okay. The quality of the photo says enough about the quality of your brand, and linking visual imagery with text creates a powerful association that can last.

Avoid stock photos. People don’t like them. Studies have shown that customers avoid stock photos and other content that looks like blatant advertising. When possible, choose beautiful photographs that convey emotion.

4. Build Buyer’s Pride

“Buyer’s remorse” refers to the idea that people make a purchase and then feel guilty about it later. Typically, this feeling is associated with the purchase of large or expensive items, but it can be found everywhere.

To stave off buyer’s remorse, reinforce the positive through post-download affirmations. Here are a couple techniques:

Remind users of the benefits they are receiving, both for your download and for advertiser’s downloads. A simple “congratulations” message, followed by a reminder of the benefits they’re receiving, can help take your user’s mind off any potential second thoughts.

Post-download extras. One technique used by marketers is to offer coupons or discounts toward future purchases. Since you’re already offering a free download, this won’t work so well. But in lieu of this, offer another incentive, such as free content, unlocked program features, or other free benefits.

5. Create an Incentives Onion

Incentives – such as premium content, unlocked features, specialized design themes, and other freebies – are an excellent way to prod users into action. Anything that adds value to your software could be an incentive you can use to encourage users to take action.

Bear in mind that certain incentivized actions should only be used when you don’t rely on a major app store to distribute your product. Apple recently cracked down on apps that incentivize ad watching, social sharing, and other activities that could affect app store ranking.

We do not recommend practices that would be in any way “gray,” practices that could harm your app experience, your app store standing, and so forth. However, as a developer, you deserve to be compensated for your hard work, even if this compensation isn’t in the form of cold hard cash.

For instance, requiring social sharing in lieu of payment is one option for promoting your software installation.

Two common methods to incentivize user action include:

Sharing – Offer up in-app bonuses to users who share your software on social media.

Feedback – Testimonials and direct user feedback are great ways to improve your product and improve your website’s appearance.

Perhaps the most effective way to increase user engagement is to incentivize that engagement. This is, in essence, how games work. They are “incentives onions,” which offer in-app incentives for more user engagement. And if your app also employs in-app ads, this means more incentives that will work for you.

A word of advice: always leave users the choice to not take action. Be honest, personable, ethical, and straightforward about your business needs. Overuse of incentives can degrade the quality of your product.


These are just a few tricks for improving your pay per app. Installs can make you a steady stream of revenue, so long as you learn a bit about sales, marketing, and optimization. In short, test, optimize, and incentivize.