Pay-per-download (PPD) affiliates earn money a little bit differently than other affiliate marketers. In most cases, affiliate marketers create campaigns designed to sell a product or service. When a website visitor makes a purchase thanks to the affiliate marketer’s efforts, the affiliate earns a commission for that sale.
In the case of PPD affiliates, however, the task is easier: instead of paying for the file, users simply have to complete an action, such as filling out a survey.
Here are 5 tips to increase your revenue as a PPD affiliate:
1. Offer Valuable Files
Everyone wants to make more money, but don’t let short-term goals get in the way of long-term sustainability. Offering valuable content and files is the first step towards building user’s trust and boosting your bottom line.
First, think about the niche market you’re working in, then use these criteria to find out what might be valuable to your audience:
Relevance – If you are developing software for gamers, then your content should be relevant to them. Cheat codes, mods, maps, and other user-created content would be relevant and valuable to your users.
Useful – When Google describes how it ranks sites, it frequently uses the term useful to describe what kind of content you should create. And if you want to earn more money as a PPD affiliate, you should look for content that is useful enough to compel people to complete an action.
Entertaining – Cat videos could hardly be considered useful, but they could be considered entertaining. If you find the right type of entertaining content for your audience, you may be able to compel them to complete actions that will earn you money from your PPD network.
2. Call Visitors to Action
Though it may seem obvious, you’ll need to tell your visitors what they need to do if they want to get your content. Calls-to-action are essential requirements to compelling the right reaction from your users.
Consider prefacing your call-to-action by being straightforward about why you want them to complete the action. Honesty reflects well: tell people that you have great content, but you also need to make a living. People feel more inclined to help a marketer who is also a real person. Also, studies have shown that people are more likely to convert when they feel that they are being altruistic.
Include specific terms that highlight the value of the content, such as “free,” as well as a word or phrase that indicates the nature of the content. A button that says, “Click Here” sounds much less compelling than one that says, “Get your FREE wallpaper pack.”
3. Build for the Long-Term
By finding or creating valuable content that meets the above criteria, you will help gain people’s trust. But part of thinking about the long-term means thinking about relationships. In other words, develop methods to hang on to your users, so you can continue to earn revenue:
Content Marketing – If you create isolated pieces of content, users may just grab that content and leave. But if you develop an ongoing content marketing campaign, with an ongoing stream of relevant, useful material, people will stay tuned for more.
Capture Customers – Content marketing is one way to build authority and trust with customers, but you also want to develop mechanisms to stay in touch with people. Acquire social media followers, retain email addresses, and send out newsletters to keep people coming back to your site.
4. Don’t Limit Yourself to Websites
Websites aren’t the only place you can put locked content. YouTube is an excellent advertising channel, and the description area is an ideal place to include locked hyperlinks or pointers back to your website. Social media posts, tweets, micro-blogging platforms, and any other publishing platform can link directly to your content or to your content network.
If you build a long-term, sustainable PPD marketing plan, you should develop a full content network that includes websites, social media, videos, email, and so forth. The bigger the content network, the more resources you’ll have to spend to keep up that network.
5. Automate to Save Time
If you develop a sustainable content network, it will pay to set up automation to help you keep that network up to date. Here are a few basic automation techniques that can help you out:
Automatically send blog posts to social media and email. This is one of the easiest and most common ways to save time: find the right plugin for your blogging platform. If you don’t have a blog yet, consider choosing a popular one, such as WordPress, which has plenty of plugins to help you send blog posts out to the rest of your network.
Use Google Alerts to keep you up to date on your niche. A daily or as-it-happens Google Alert on relevant news in your niche can help you track the happenings in your industry. You can use this news to feed your blog and your content network, which will help you stay in touch with your users.
These are just a few tips to help you improve your PPD marketing campaign. But if you really want to earn money as an online marketer, do your research, mix up your monetization strategies, and keep evolving your strategies.