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Regardless of your business or organization type, you need to keep up with the world of online marketing. Fortunately, there are lots of tools to help you out. Here are the top 11 business marketing tools you can use to stay on top of the game.

1. SEO – Internet Marketing Ninjas

Though the core service is paid, you can still get a few great tools for free. A broken link checker will find out how many links on your site don’t work, an on-page optimizer will show you what keywords a page is targeting, and a keyword density tool will show you your site’s keyword density at a glance.

The site contains many, many more tools, from IP checkers to social media activity checkers, a selection of webmaster tools, and many more SEO tools.

2. Analytics – Google Analytics

Okay, this one’s easy. Every site should be equipped with Google’s free, standard analytics software. It’s easy to implement, it gives you detailed data about your visitors, and it shows you where your site is working and where it isn’t.

The program allows you to define goals that are tied directly to your conversion funnel, so you can see the amount of money you’re making and how effective your strategy is.  

3. Analytics – KISSMetrics

While Google Analytics gives you lots of detail about what’s happening on your site, KISSMetrics provides detailed data about who is doing it. This tool is ideal for understanding more about your customers and your target audience.

Rather than focusing on website behavior, this software focuses on people and allows you to optimize and make your decisions around your customers.

4. A/B Testing – Optimizely

While Google Analytics provides A/B testing functionality, Optimizely gives you a bit more depth. It’s a good toe in the water for businesses that want to take the next step forward. This tool integrates with Google Analytics, so you don’t have to track multiple stats in multiple places.

5. Landing Pages – Unbounce

The go-to landing page creator, Unbounce helps you build beautiful web pages that convert. You can purchase pre-made themes or create your own.

The DIY landing page maker is easy to use, but it’s also robust. It lets you build pages in hours, and provides extensive landing page control, from top to bottom.

6. Email Marketing – Aweber

Email marketing is a must-have for every business. Aweber has been around longer than most other email marketing programs and offers integration with many third-party apps.

You can create as many templates for as many campaigns and lists as you need. Though it’s not free, Aweber is well worth the investment.

7. Social Media – Hootsuite

Even with minimal investment, social media marketing can quickly become a time sink. Hootsuite prides itself on saving you hours of time every week – or even every day. You get complete access to all of your social media channels in one dashboard and can automate much of your social media efforts.

Though the program has a bit of a learning curve if you aren’t that tech-savvy, it is well worth the investment and can significantly boost your productivity.

8. Content Discovery – Feedly

In the post-Google Reader world, a few content discovery platforms have risen to fill the gap. Feedly is one of those. It allows you to subscribe to and aggregate RSS feeds, but it also provides some of the leading news stories from particular industries.

9. Automation – IFTTT

IFTTT stands for “If This, Then That.” It is the first of its kind, and allows even non-tech-savvy people to automate anything and everything online.

To use it, simply find a trigger from one of the many channels IFTTT offers – say, weather, a craigslist search, or an RSS feed – and then define an action that you want to occur each time that trigger condition is met. When a new listing appears for a certain craigslist term, for instance, you can tell IFTTT to send you an email or perform some other task.

10. Research – Google Trends

While Feedly and other content discovery tools can keep you up to date with what’s going on in the world, Google Trends lets you know what’s popular on Google. You can explore search terms, industries, entertainment genres, and compare them all simultaneously on a visual graph.

Though the tool doesn’t provide actual search volumes, you can explore the search results by region to see how the popularity of that term compares across geographic locales.

11. Research – Open Site Explorer

SEOmoz’s Open Site Explorer gives you an in-depth picture of any website and its backlinks. But this is more than just an SEO tool; you can use this information to glean important insights into their marketing strategy.

Examine the most-linked-to pages on a website to find out more about a site’s content marketing strategy. This type of competitive intelligence can give you an edge and help you prepare an adequate response.

If you are still growing your online presence, this list of must-have tools is a great place to start. Once you start beefing up your online marketing and advertising efforts, you’ll stand a better chance of keeping up with the competition.