Social networks are currently the places on the World Wide Web that have the highest visit rates, or in other words, an extremely vast number of users. Therefore, app advertising on social media sites will certainly be noticed, with little effort. However, being noticed is certainly not enough, and definitely not a goal you should settle with.
Social networks offer a lot of advantages when it comes to marketing campaigns, but there are also disadvantages present when it comes to this type of approach to advertising. This article will cover pros and cons of advertising your app on the following social networks: Facebook, Twitter and Google+.
Let us start with this one since as a social network it is already widely used for the purpose of app promotion, primarily because the apps themselves are usually placed on Google store.
Considering just how many people who are in the business of app production can be found on Google+, you can always find them with ease and make agreements of mutually beneficial nature. You can promote them as long as they do the same for you, meaning that the place offers a lot of synergy within the app business, and the target audience can be located with ease.
The main flaw with Google+ is perhaps that when it is compared to Facebook and Twitter, the number of users is significantly lower, in other words, the number of people that browse news feed section of Google+ is not as high as the number concerning the other two social networks mentioned.
If you need a social network capable of throwing an exceptional advertising campaign for your app then Facebook is definitely a good choice.
- First of all, people leave a lot of personal information among which are their interests, all of which are taken into consideration when it comes to social media buzz. This is a very efficient way to find target audience for your app, and people who see your Facebook page will consider it as a relevant post. Your Facebook page will gain a lot of fans or followers in a short amount of time, all you need to do is to list all of the relevant content on it and be an active user for the sake of engagement with your potential customers. Although this may seem like a perfect solution for app promotion, it does have some serious drawbacks. What is worth mentioning is that this service does not come free of charge, Facebook requires an ongoing payment if your posts and page are to be featured.
- Secondly, there is no way to prove whether the online audience you are gaining are real people or just tons of dummy profiles, only present in order to create an illusion of higher number of subscriber (of course, not all of them are bots, and even those who are still boost your authority whenever a newcomer visits your page).
- Thirdly, when it comes to Facebook, rest assure that there are already a lot of rival companies that are already using these features, therefore it is hard to be at the very top if you are a novice.
Twitter also has a ridiculously large online audience, and it encourages interaction between the users since its features are almost limited to just that.
With carefully composed tweets and the proper use of hashtags, you are certainly going to be discovered by your target audience, and just like with Google+, you can interact freely with people who are in the same line of work, plus if you are witty enough, you will draw a lot of attention to yourself.
You need to devote a lot of your time to tweeting and your tweets need to be interesting enough in order for your visitors to visit your profile and just browse the main wall. So, if you are planning on advertising your app via Twitter, make sure you have a lot of creative minds at your disposal, otherwise, you will just be another nobody out there.