Marketers are always chasing Google since it is the top search engine that people use, and better rankings in Google’s search results can make or break a site.
The changing whims of Google can change the fortunes of a site. It’s no surprise then that brands come running when they hear news that “Google launches new tool” since it is likely to make it a little easier to help sites win its favor.
Earlier this month, Google introduced a new tool that will help businesses evaluate their speed and their mobile impact. Here’s what we know so far:
What the Tool Does
Google’s new tool is a simple landing page that tests your site’s performance.
Specifically, it tests your website’s speed for both desktop and mobile users. Speed is an important metric for your site. Not only does it influence your users’ experience on your site and how they behave on it, but it also influences where your site appears in the search rankings.
If your site is too slow, users won’t stick around to explore your content or buy your products. You’ll have a higher bounce rate, and your site will drop in search rankings.
Google’s new tool helps you to easily test your site speed to ensure you are delivering the right user experience and maintaining your search position.
Also, Google’s new tool evaluates how friendly your site is for mobile users, who are quickly outnumbering desktop users. Specifically, the tool will look at things like if your site has tappable buttons, if it is easy to navigate, and if the most important information is prioritized.
The tool will assign your tool a score from 0 to 100 to measure its mobile friendliness. (It uses the same system to measure speed.)
Evaluating the Report
Google will email you a report that gives you three scores: Your site’s mobile friendliness, its speed on desktop and its speed on mobile.
Under each score, you will get information to help you understand it. The score will be in red, yellow or green, indicating its health. Green means that everything looks good, yellow means that there are a few issues you might want to improve, and red indicates that you have some problems that need to be fixed.
The report will also give you suggestions for things that you should fix and things you should consider fixing. It also tells you the things that your site is doing well, specifically.
For example, for mobile friendliness, the report may indicate whether you need to remove plugins, resize images for the smaller screens, use larger fonts, or create tappable targets.
Under each note, you’ll either get information like “looks good” or you’ll get a link to more information about how to change the problem. You’ll have a list of things that you can do to make your site more effective and to rank higher in search.
Google’s new tool makes it very easy for you to improve your site and start reaching the customers you want.
Expanding Possibilities with Mobile
Mobile marketing is the future for businesses. Google just offers one tool in your arsenal.
If you don’t already have a mobile website, now is the time to build one. Think beyond responsive websites. To be truly effective, you need to create a dedicated mobile site. Even better, you need to create a dedicated mobile app.
Your mobile strategy should include dedicated content, images and graphics created specifically for mobile devices, promotions just for mobile users, and more.
There are also many other tools that can help you get more from mobile. CodeFuel offers several tools that can help you reach more customers with mobile.
In-tag solution is a content recommendation tool that scans your site and automatically inserts the right content into text tags and other elements. In-tag relies on user intent signals to ensure that the right content is being shown to the right users.
In-tag encourages customers to stay on your site longer and to become more engaged with your content. The more engaged your customers are, the more loyal they will become and the more purchases they will make in the long run.
CodeFuel’s advertising platform also uses an advanced algorithm to show users the right ads based on their interests and the content they are currently perusing. By showing them the right content, the platform increases the click-through rates and the conversions.
Both of these tools help your mobile site perform better, whether you are trying to promote your own content or you are trying to increase your advertising revenue. Use these tools in conjunction with tools like the new one Google is offering and you will ensure that you are getting the most out of your mobile site to reach the customers you want and meet your sales goals.