It should be pretty clear to everyone by now that social media isn’t just some flash-in-the-pan. We’ve come a long way since the sporadic use of Friendster and the flashy and chaotic interactions on MySpace.
Businesses have long found success reaching customers are channels like Facebook and Twitter, and now Instagram, LinkedIn, YouTube, and even SnapChat are offering new opportunities.
Maintaining a social presence on all these sites can be a full-time job. Using the right tools can make it a little easier. Here are the top social media tools 2016:
Going viral requires a magical mix of the right content hitting at the right moment with the right customers. Babbly can help you make that happen a little easier.
Just share the URL for your post, and Babbly sends it out to its own community. As a user yourself, you are asked to share the posts of others. If you do, you earn more share credits, which will give your link a wider reach.
Many of the posts that are shared the most on social media have stunning visual images attached to them. You don’t have to be a professional photographer or designer to get those images.
Canva provides beautiful images, as well as easy-to-use templates to create your own graphics. You can get the images you need for your social media posts, no matter how much artistic talent you have.
Find more leads on social media and pay less with Socedo.
This automated lead-generation tool identifies potential matches on social media and engages with them to encourage a follow or a like. You will get more leads without having to pay the rising costs of profile promotion.
There are many tools that allow you to post on multiple social networks and to publish posts. But many of those tools are limited in the platforms they support.
Buffer allows you to post on Facebook, Twitter, LinkedIn, Google+ and Pinterest. You’ll save time and ensure that you are getting the exposure you need.
Your social updates aren’t always enough to make the pitch you want. Openr lets you add a call to action to any post.
You can get more click-throughs with Openr, which will let you drive revenue, increase traffic, and get more leads.
Keeping track of what your customers are saying about you is essential to your reputation management.
If customers have good things to say, you know that your current strategy is working. If they have bad things to say, you know that you need to make changes. You also need to make amends to make that customer happy and to show others that you make customer service a priority.
Brand 24 makes it easy for you to manage your reputation. The tool monitors your comments to let you know about positive and negative comments. It also monitors your competition so you can make adjustments to your own strategy if needed.
Use this tool to identify the influencers in your niche and add them to your social media circle.
Inkybee identifies people like the leaders in your industry, celebrities, top bloggers, and more. By connecting with them, you can grow your reach and promote your brand.
You don’t always have to come up with new content for your social media channels. There’s no reason why you can’t share a great post again just because you shared it in the past.
Yet you likely don’t have time to go digging through your old posts, especially if you have been in the game awhile.
Edgar categorizes your content so that you can easily find it again for future use. You can also use Edgar to create a posting schedule.
Stay up-to-date on current trends and industry news with Feedly.
You can use this tool to find content ideas and to identify industry influencers. You can also integrate Feedly with Buffer to share content across your networks.
Find out what’s working — or not working — in your social media strategy with Cyfe.
This tool gathers information from Google Analytics and AdWords, and gives you detailed reports about your performance. It also provides reports about SEO and brand mentions.
You can customize your dashboard to get the data that is most important to you.
This tool works only with Twitter, but it offers powerful tools to improve your reach on the network.
Offered by Moz, Follower Wonk provides more detailed information about your Twitter followers, such as where they are located and when they tweet. The app also helps you to find followers in your niche and to optimize your tweets for more impact.
Using the right tools can help you open up your social media reach and start connecting with the right audience. Try out these tools in 2016 and see what a difference they can make.