The Evolution of Marketing Platforms

Marketing platforms have only gotten more intelligent over time. We have used automation technology that has evolved from simple rules of logic to advanced algorithms that take into account multiple customer behaviors to understand what kind of content to deliver. Our...

Online Advertising Predictions for 2016

Online advertising is a constantly moving target. Technology is changing, as are user habits. If you don’t make tweaks to your campaign, you’ll essentially be throwing money into a vacuum. We all know this to be true. After all, none of us would sink our...
Tag: marketing automation