by CodeFuel Team | Apr 27, 2017 | Advertising
Banner ads have been around since the 1990s, but they haven’t changed much since then. You would think with advertisers’ insistence on using banner ads that they would be bringing in massive clicks and sales. But they’re not. Actually, the conversion rates for banner...
by CodeFuel Team | Apr 6, 2017 | Advertising
Increased sales are important, but if you don’t have loyal customers, they are only half the battle. You will have to keep fighting for every new sale you get, which means you never know where your next success will come from. But if you have a loyal customer base,...
by CodeFuel Team | Apr 4, 2017 | Advertising
Success with advertising is not just about changing the strategies that you use, such as appealing to emotion in one campaign or using an eye-catching and funny series of photos in another. To continue to reach the customers you want and to remain relevant, you also...
by CodeFuel Team | Apr 4, 2017 | Advertising
You’ve probably been hearing a lot about native advertising. If you haven’t, chances are good that you haven’t been paying attention or you aren’t very proactive about researching best marketing and advertising practices. Native advertising is the cure for ad...
by CodeFuel Team | Mar 30, 2017 | Advertising
Personalization is critical to helping you get more out of your advertising and marketing. When people feel like the content they are looking at is created just for them, they feel more engaged. They are more willing to pay attention, and they are more likely to act...
by CodeFuel Team | Mar 29, 2017 | Advertising
Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...
