The top 10 marketing statistic sites for 2015 will give every business the marketing information they need to stay ahead of the curve.
Virtually every marketing blog and company in the world offers valuable statistics, but where do you go when you just want the cold, hard data?
From social media statistics to industry insights, these sites are vital tools in any marketer’s toolbox. In fact, many of the sources listed here are the primary sources for much of the data you’ll find on the world’s most popular marketing blogs.
comScore measures people’s behavior as they navigate the online world. The company offers a number of analytics products designed to help their customers gain insight into the digital world, make better decisions, and earn a bigger ROI on their investments.
The site’s report database includes case studies, reports, articles, white papers, and much more.
For marketers, the Data Mine is probably the most valuable part of the site. It provides key insights and data on a wide range of topics related to mobile devices, desktop search, marketing channels, internet user behavior, geographic usage, and more.
Statista’s statistics database offers loads of data on a wide range of subjects, such as binge TV watching, country statistics, B2B industry statistics, and much more.
Naturally, there are plenty of marketing statistics to choose from, including statistics about content marketing, social media marketing, trade show marketing, advertising, and more. Statista and MarketingCharts are two of the best places to go if you’re looking for data that’s free of interpretation, bias, or opinion.
MarketingCharts is a site that does exactly what the name suggests: they provide marketing charts. Topics are specifically geared towards marketing professionals.
Specific chart topics include the prevalence of ad blocking software, the biggest challenges faced by lead nurturing programs, statistics about B2C email marketing, and so on.
4. Google Trends
Google Trends is a very well-known website that provides popularity data around specific search topics. This tool offers marketers a useful way to dig into their specific niches, to test the relative popularity of a given search term, topic, genre, or keyword.
Statistics include the relative popularity of the terms over time, as well as country-by-country breakdowns, and related searches. These data can be viewed side-by-side to other searches, which can offer useful comparisons.
5. Pew Research Center: Internet, Science, & Tech
Pew Research regularly conducts research on the American population to discover a wide range of statistics about every conceivable topic, from politics to religion to social trends.
Pew’s Internet, Science, and Tech site focuses on topics that are of interest to any marketer involved in the digital world. Statistics include data about various demographics and their relationships to the internet, social media statistics, specific social networks, perspectives on privacy, and more.
Nielsen is one of the world’s most famous research firms. Nielsen’s data appears in the world’s leading media outlets and blogs, and they provide key insights into consumer behavior in today’s multichannel world.
Their focus is on “what consumers watch and buy.” TV ratings, media consumption habits, viewability, and consumer confidence are a few of the types of information you’ll find on this site.
Econsultancy has a list of regularly updated reports that offer tons of useful information to marketers. Their reports include hundreds of charts, facts, and figures that any internet marketer can use in presentations or pitches.
Their most popular reports include the Internet Statistics Compendium, Strategy and Operations Statistics, Content Statistics, and Search Marketing Statistics.
IAB researches the interactive advertising industry and has a selection of resources of particular interest to advertisers. Topics include programmatic advertising, ad engagement, multiple screen usage, mobile ad statistics, and more.
This site is UK-based, so marketers with an interest in Europe may find statistics more relevant to their target markets. However, IAB also has plenty of information about the USA and the global marketing economy.
9. Social Media Examiner
Social Media Examiner provides industry-leading information on the state of the social media marketing industry. The annual Social Media Marketing Industry Report, for instance, collects survey data from over 3,700 marketers and provides many insightful facts about the industry.
The site’s regular blog and podcast offer useful information to marketers. But those interested exclusively in statistics and data should drill down to the site’s research-related posts, which offer plenty of hard data and facts.
10. Business Intelligence
Business Insider’s Business Intelligence is a subscription program that provides regular research and information about a variety of technology topics. While Business Insider occasionally releases teaser reports that offer key insights into this research, the real meat is in the members-only section.
Marketers can find statistics about everything from social media demographics to the Internet of Things to ad blocking.
Whether you need marketing statistics for a presentation, a pitch, or a blog article, these sites are the best places to start. While many marketing blogs and websites offer statistics and data in the context of analysis and opinion, these sites are often the primary sources you should start with.