Facebook’s video hub, a new one-stop shop for video viewing, carries big implications for digital marketers.
The social network’s native video platform has been around for a bit, but now Facebook will take its video hosting to a whole new level.
The new video hub will impact the way people view video on Facebook, which will open up new opportunities for marketers.
An Overview of Facebook’s Video Hub
While Facebook’s native video hosting service garners 4 billion video views per day, Facebook has decided that that’s not enough. Recently it has introduced a new video hub, which offers many of the same features and functions as YouTube.
The new portal, according to the social network, will allow people to “discover, watch and share videos on Facebook that are relevant to them.” This new platform is currently in a testing phase and only a few people will have access.
In its current version, the video hub is available via a small icon at the bottom of the mobile app, or through the Favorites section on the web app. The video hub is being filled with videos that users have followed and saved for later, as well as videos from friends’ accounts and Pages they have followed.
There are more similarities to YouTube, however. The Suggested Videos feature, for instance, will create a feed much like YouTube’s recommended feed. People will also be able to save videos to watch later, similar to YouTube’s “watch later” list.
Facebook is adding more enhancements that YouTube lacks, though. With a pop-out player, users will be able to watch video while still browsing the site and navigating their feed. Facebook uploaded a video that demonstrates the new look and feel of the video player.
This upgrade to the Facebook native video service makes it more robust and more useful to users, which means it could have a big impact on marketers.
What Facebook’s Video Hub Means for Marketers
There are a few big implications for digital marketers.
Until now, YouTube has been the primary video marketing solution. For years, it has dominated the web in terms of video viewing time. And even after the initial introduction of Facebook’s native video service, YouTube was still the go-to solution for marketers.
Because despite the sheer number of Facebook video views, YouTube was still the “video search engine” of the internet. In other words, Facebook videos were too transitory for most marketing purposes. While videos would spike shortly after upload, they would quickly disappear from news feeds and then bottom out.
While this works for social and sharing purposes, marketers who wanted longer-lasting content would still turn to YouTube.
Facebook’s video hub is set to change all that, however. With an in-app video archive, search engine, and hosting service, videos will gain a longer life span. This means that Facebook video marketing will become a more viable solution.
This also opens up new monetization potential for video publishers, who will earn a cut of the ads run in their video stream. Like YouTube, there could be a rise in “Facebook video” stars who earn substantial income from advertisements run in their feeds.
Facebook as an “Everything Hub”
Facebook’s video hub is just a part of Facebook’s strategy to become the one-stop content shop for the entire world. Earlier this year, they began testing an in-app search engine that looks like it could compete with Google directly.
The search engine, if effective, would allow Facebook users to find articles and post links without ever leaving the site. This, of course, would increase the amount of time people spent inside Facebook, pulling attention spans and market share away from Google.
For mobile users, this function would be very convenient, since they wouldn’t have to leave the app, browse the web, copy a link, then paste it back into Facebook. A couple taps is all it would take to share content with friends and family.
There are other developments that make Facebook’s strategy even more apparent: Facebook Instant Articles and its immersive ads.
Facebook Instant Articles allows third-party publishers, such as newspapers and media outlets, to publish directly inside of Facebook. The Washington Post has already agreed to publish every single one of its articles through this service. To read the latest news from the Washington Post, then, users will never even have to leave Facebook.
Facebook’s immersive ads are yet another strategy for keeping users from navigating away from the app. These ads, when clicked, open up a min-website within Facebook. Advertisers can create an interactive experience, replete with text, images, video, and interactive content, without pulling users to a separate website.
When we look at Facebook’s video hub in the context of these other initiatives, it becomes clear that Facebook intends to dominate as much of the online experience as possible. Already, users spend almost a third of their time on social networks. If Facebook’s strategy is successful, people may never need to leave the app at all.
The Affiliate Summit East is a three day business extravaganza for all things networking to include an exhibit hall with affiliates, merchants, vendors and networks. It’s an incredible experience, but also a little intense for first timers.
Worry not, CodeFuel are here to walk you through it and to help you navigate through the ASE 2015 like a pro!
In a Nutshell
The Affiliate Summit East was founded in 2003 to provide educational sessions on latest industry practices and to give assistance in a productive networking environment. In short, it’s a great place to network and to boost your lead generation. It’s a world full of vendors, affiliates, agencies, networks and merchants- you have 3 days to grow your business networks and generate sales by going from booth to booth and by listening to some incredible talks.
Getting A Head Start
Three days sounds like a long time, but believe us, it flies. It is imperative to start working before. You can join the Affiliate Summit East 2015 Facebook group , follow the #ASE15 hashtag on twitter (and also the list of speakers) , you can even log into the ASE eSocial platform– it offers registered attendees the opportunity to connect prior to the conference with impressive search functionality (you can find companies by company name, attendee type or even attendee name) – you can request onsite meetings quick and easy. They even have an app for your smartphone. Search for CodeFuel and you’ll be monetizing your traffic and meeting us in minutes!
Make A Game Plan
Make sure you understand what to expect both in the ‘Meet Market’ and ‘Exhibit Hall’. It could also prove extremely beneficial to find out who’s speaking and where. Another handy tip: familiarize yourself with the agenda.
Be sure to follow the ASE on their social accounts – this way you’ll get all critical info before you arrive. See below all the links you need!
Also follow our social pages here and here – we’ll also be providing a few essential bits on #ASE15.
Take Lessons From Last Year
Get as much information and advice as possible from people who have been in the past. Check out last year’s ASE here. Our main advice from last year’s ASE? Strategize your meetings as much as possible.
Make Some Restaurant Reservations
You’re heading to NYC, the city that never sleeps! Find out the best places to eat and reserve your tables in advance- you’ll be thankful you did! Want to treat your team (or our team…) for drinks and a bite near the Empire State Building? Book in advance! Get inspired here.
The #ASE15 is a fantastic event and we’re excited to be heading back again. Come meet us at booth #3007 and we’ll talk you through turning your traffic into revenue, you can learn more about CodeFuel, get some tips on the best spots in town… and also play a little blackjack!
Facebook’s mobile monetization strategy hasn’t always been clear.
But when we put it into the context of its recent acquisitions, statements made by Zuckerberg, and other news from around the tech world, we can come up with a few good ideas.
Facebook Monetization and Messaging Apps
Early in 2014, Facebook’s mobile monetization strategy was unclear to many.
After all, WhatsApp remains stolidly anti-advertising. The fact that Facebook paid $19 billion for this app, a relatively small startup with 450 million users, seemed shocking to many. Especially with the app’s inability to monetize via advertising.
And Facebook Messenger, Facebook’s mobile messaging app, had no clear monetization strategy.
Many still feel that Facebook’s fluctuating popularity numbers signify a decline. That decline, in turn, would cause the company to go the way of Myspace.
While Facebook has yet to monetize its messaging apps, other apps have set precedents:
KakaoTalk – This Korean app also serves as a portal for games. And KakaoTalk generates commissions on sales of its games.
LINE App – Japan’s most popular messaging app, LINE, also generates commissions on its games, through emoticons, and through a number of marketing deals made with celebrities. While LINE has become something of a cultural phenomenon, it’s unlikely that the same type of model would translate directly into the West.
Snapchat – Snapchat, the messaging app that refused to be bought out by Facebook, eventually introduced ads as a monetization strategy.
So while Facebook has yet to reveal its mobile monetization strategy for its popular messaging apps, there are clearly precedents. Even if Facebook’s Whatsapp continues to refuse ad-based revenue, there are other precedents that would give Facebook other revenue options.
Whatsapp’s current subscription-based revenue model could easily be supplemented with other premium services or in-app purchases.
Facebook Messenger, likewise, could generate income through any of the above-mentioned models, from ads to in-app purchases of games, emoticons, and so on.
It’s worth noting that Instagram has also turned to ads to generate income. Facebook’s own photo-sharing platform recently debuted carousel-style, image-based ads. Though Instagram isn’t considered a “messaging” app, as we’ll see below.
From Facebook Pay to the Find and Oculus Rift
Facebook’s recent plays suggest that it wants to become more than just a social network:
Facebook recently released a feature for Facebook Messenger that allows friends to send each other money.
Naturally, Facebook isn’t offering this convenience out of the goodness of their hearts. Speculation is rife that the company wants to compete with PayPal, Apple Pay, Google Wallet, and other digital payment options. Currently there are zero transaction fees, but that could easily change in the future.
Coupled with its digital payment system, Facebook’s acquisition of TheFind implies a major move into digital retail.
Just last month, Facebook acquired TheFind, a comparison shopping engine that crawls retail products. The comparison shopping platform gives Facebook the ability to provide targeted, local shopping to users around the world.
Facebook stated that TheFind would enhance its commerce ads: the engine would better match companies to users and make sure that that user would be more likely to buy an ad.
With a vast store of up-to-date information on users’ locations, interests, shopping habits, surfing habits, and more, Facebook already has an enormous store of data it can use to exploit local retail.
Facebook is also using multi-product ads to reach into the mobile space.
Recently, Facebook has decided to test new carousel-style ads on both Facebook and Instagram. Facebook’s ads are designed specifically for retailers, again suggesting that Facebook wants to make a big move into the retail space.
While Amazon clearly has its own market share locked in, Facebook stands a good chance of locking out competitors such as Google.
Facebook’s Oculus Rift is poised to dominate in a new era of shopping.
Oculus, acquired by Facebook for $2 billion, is at the forefront of virtual reality. While gaming is one of the most obvious and anticipated uses of this technology, shopping comes in close behind.
In a recent Walker and Sands study, 2 out of 3 survey respondents stated that they would like to shop with Oculus. And almost 1 out of 3 consumers stated they would probably shop more online if they could use virtual reality.
Though Oculus Rift’s current VR headset isn’t exactly mobile technology, the company is releasing other mobile-friendly headsets, such as the Samsung Gear VR. To use this headset, a person simply needs to slide their Samsung smartphone into the headset. Like Google Cardboard, it offers any smartphone user an easy way to experience VR – no matter where they are.
Beyond Mobile Monetization
Facebook’s mobile monetization strategy is clearly a long-term plan with many moving parts. But even a quick look at Facebook’s recent activity makes it clear that the company has a long-term vision that extends far beyond monetizing its current mobile apps.
In October, Zuckerberg even came out with his future plan for Facebook monetization. He stated that once his major companies – such as Instagram, WhatsApp, and Oculus – exceeded 1 billion users each, then he would begin to aggressively monetize them.
Software <a ” target=”_blank”>monetization guidelines aren’t designed to help you get rich quick, though that sometimes happens. These guidelines will help guide you toward a sustainable monetization strategy.
Though these guidelines are designed with software developers in mind, if you follow the essence of these guidelines, they can also be applied to mobile apps and even blogs.
The Real Picture
The reality is that software and apps probably aren’t a one-way ticket to financial freedom. It happens occasionally, but there’s a lot of competition out there. The vast majority of software revenue goes to a small percent of developers, and that will probably never change.
That being said, when you do things right, you can turn your software into passive revenue generators. If you launch your software effectively, it can continue to operate and earn income for you while you move on to your next project.
If at first you don’t succeed, don’t get discouraged – just read our blog.
You need a marketing arm that includes a website, at least one social media account, paid advertising, and perhaps some affiliate marketing thrown in for good measure.
Traffic equals users, and the more users you
easier it will be to monetize your software.
If you’re new to
, then brace yourself for small
numbers. It takes lots of visitors to get only a few click-throughs and downloads.
Assume for the moment that you’re using advertising to power your software; you’ll need to know that an even smaller number of users will click-through any advertising.
Promote with Mobile
Ads power the internet, from Google and Bing to Facebook and Twitter. Ads help you build your traffic, brand awareness, and
. These all build revenue.
When you promote with ads, you’ll want to find out where your audience spends their time. These days, most people spend their time on mobile devices. Soon, over half of all searches will be mobile.
This means you need to – at the very least – include mobile as one of your major advertising and marketing channels. Find out which network is appropriate for your target audience and use it. Additionally, your website should be responsive or adaptive so that users stick around to read about your product.
is increasing year over year, so even if you’re developing a desktop product, you’ll want to target mobile.
How are you marketing your software? Through an app store, software directory, or pay-per-install programs?
Track the number of downloads your program gets. If you’re using a pay-per-install program, track your customer’s journey. Find out what they like and add more value to that.
The internet is chock-full of metrics, so you can track your customers through software directories, websites, app stores, pay-per-download networks, affiliate programs, advertising programs, and so on and so forth.
Focus on Optimization
The common wisdom tells you to “create value first,” but once you’ve got value, it’s all about the numbers. Analytics give you those numbers and tell you something more important: what users want.
The best way to earn loyalty is by selling users what they
giving them what they need. A user may want to get rich quick, but what they need is a solid monetization plan, so you sell them a get-rich plan that works practically.
Don’t compromise your product’s value with poor advertising or over-optimization. Instead, realize that your numbers tell you how you can adjust and optimize your product to provide users with a more palatable product. You can still provide the same quality – just adjust the appearance so that your conversions increase, your customer base builds, and your revenue goes up.
No one has infinite resources, so at a certain point, you’ve got to choose. Where do you put your money and time? Building traffic with advertising? Optimizing your current funnels? Improving the quality of your product?
The call can be tough to make, but if you must make a decision, choose
. You are always free to improve your product and your funnels later on, but if you’re not getting traffic, you’re not getting money.
This can be a tough decision to make, because many developers take pride in their work and don’t want to put out an inferior product. But without incoming traffic, you won’t have anyone to look at your software updates.
Allocate your resources in that order:
1. Traffic Building
2. Product Improvement
3. Funnel Improvement
Why does product improvement come second? Simple. Your product quality dictates how long your users will stick around. In other words, quality products
Improving your funnel through analytics, funnel customization, advertising optimization, and marketing adjustments will help boost the numbers of your existing conversions.
But that only comes after you’ve got a valuable product and an engaged customer base.
Every developer aims to make money with software, but how do you do it? Fortunately, there are several ways to monetize anything. None of these monetization methods are very difficult.
And they can be mixed and matched to meet your needs and your revenue goals. Some work better for mobile apps and some work better for desktop, while some work just as well for both.
The freemium model of advertising is one of the most common forms of monetization. This monetization method also goes by the name of “in-app purchases.”
It works like this: you offer your software or app for free, but with limited features. Users that want access to extra features must pay to access those features.
Games use this quite frequently and very successfully. Gamers who want certain power-ups, for example, may purchase those extras for real money.
This allows developers to distribute software for free, which vastly increases the number of downloads. But developers still make money in the process. Though turning freebie-seekers into paying customers can be tricky, the effort often pays for itself in dividends.
2. In-App Advertising
This is another common monetization model, which you’re probably familiar with. Ads are placed inside apps, either on a piece of the screen real estate or between screens (interstitial ads).
These ads earn income per thousand views or per click. Revenue then varies based on the ad network, the type of ad being displayed, the audience, and so forth.
This monetization method is second in popularity to the freemium model. And these two methods are sometimes combined: users can pay to remove ads, for instance.
To earn money with in-app or in-software advertising, you need a lot of users for your app. A larger percentage of users end up converting on advertisements than on freemium upgrades, but the revenue per conversion is less.
3. Paid Products
With so many free apps and software programs online, it’s hard to get people to purchase an app. Customers who will spend five dollars on a latte won’t spend two dollars on an app. And, chances are, you’ll be competing against an app that’s free or freemium.
When you’ve got the clout, marketing resources, or market share, however, this is a top monetization strategy. If, for example, you’re the only company offering a niche product, then charging for the product may make sense. Also, if your company already has a reputation and a solid following, you may be able to charge for a piece of software or an app.
Game sequels or high-quality products are examples of software programs that may benefit from this approach.
Pay-per-install is trending as one of the most effective advertising, distribution, and monetization methods.
This approach is ideal for making money with software that’s distributed on desktop platforms. CodeFuel’s InstallFuel, for instance, supports Windows and Mac OS X. There are also options for mobile developers.
To monetize with a pay-per-install program, you integrate your software with a smart installer. The best smart installers aren’t just scripts, however, they’re full platforms that allow you to customize the installer to meet your needs.
You can tailor the look and feel of an installer, pick and choose the products you promote and advertise your own software through the network’s partners. Analytics gives you a 360-degree view of downloads, conversions, and more.
5. Affiliate Marketing
Affiliate marketing isn’t just for websites. Developers can design software and apps around affiliate deals. This can be one of the most lucrative ways to make money from an app or software program. But it can also be challenging and limiting.
In other words, if you want to develop a software program and earn money from affiliate deals, you’ll need to design your software for that purpose.
Travel apps and websites are good examples of programs that use affiliate marketing to earn money. Websites such as Orbitz and apps such as Hipmunk are simple travel programs, but each sale earns developers a commission.
As you can probably guess, this can be a virtual cash machine once it’s up and running. But it’s also tough to integrate it with a pre-made software program or app. A language-learning app or video game may be better suited to in-app advertising or a freemium model.
These are the top five monetization models, though there are other creative methods of earning revenue, such as selling analytics or code. Subscription models, when implemented properly, can also be a lucrative method of earning revenue.
The major benefit of all these models is that they operate relatively independently. Once you have an app up and running, you only need to tweak your monetization program and update your app from time to time. Developers can stack up to their apps over the long run: the more apps you release, the more money you’ll make.
It’s exciting times at CodeFuel. Not only have we just launched our brand new look website, but we are also proud to release our new monetization video.
The video starts with the question: “What on earth is monetization?” and then quickly takes you on a whirlwind ride showing you how to monetize software or apps.
On top of trying to be the next Steven Spielberg, we at CodeFuel have been busy redesigning our website, which includes a new logo, new look, and feel, as well as lots of new information from the industry’s leading software monetization platform.
Our website includes a new How it Works section, explaining just how we can help you can make money with your software. This section includes information on how simple it is to monetize your app or software. Simply, sign up at CodeFuel and one of our monetization experts will be in touch to discuss your business needs.
Once you have selected your preferred monetization solution our tech team will guide you through the simple integration process. Then once deployed, you’ll receive monthly payments. CodeFuel offers a range of business models including Pay Per Install and Revenue Sharing.
Software Monetization Solutions
CodeFuel provides software monetization solutions for developers, publishers and advertisers worldwide, empowering digital businesses to make more revenue from installs, traffic, display ads, and search.
Our suite of free monetization solutions includes InstallFuel, a smart installer that offers targeted recommendations during installation, and MobileFuel, a new set of monetization solutions for Android app developers – including in-app search feeds that can be easily integrated to fit apps.
SearchFuel is a range of customizable search boxes and other search-based monetization tools. CodeFuel’s search tools are enhanced by its long-term relationships with major search engine providers including Microsoft’s Bing, with which Perion recently signed a new three-year agreement.
Monetize, Optimize, and Analyze
If all this wasn’t enough, the new site also boasts a new cloud-based Control Center that serves as an analytics hub for developers, providing detailed data on revenue, traffic, and installs, as well as real-time reports and A/B testing.
The Control Center also features an updated user interface, revenue analysis, and performance by applications, customizable dashboards, and a campaign manager feature to optimize product inventory and manage capabilities.