The most unusual web monetization techniques are sometimes the best. And with the ever-growing size of the web, every website owner needs to stay on top of their game if they want to stay ahead.
There are several reasons:
- Only a few people use these techniques, so you will stand out from the crowd.
- Many people think of them as “unusual” because they are actually innovative.
- Innovative techniques are typically cutting edge, which means visitors won’t be jaded (think banner ads)
So are you ready to make more money from your website with the most innovative – and perhaps some “unusual” – techniques?
1. Monetize On-Site Search
Everyone’s familiar with using advertising or affiliate marketing as a monetization strategy, but what about search boxes? “Search monetization” may not be a very common term in popular how-to blogs, but it’s just as valid when it comes to earning cash.
To integrate search monetization into a site, sign up for a trusted provider’s product, such as CodeFuel’s SearchFuel. Then, simply copy and paste the code into your site. Every time people use your site’s search box, you’ll earn money.
Here are some advantages to this strategy:
- This technique is non-intrusive. People hate obnoxious, irrelevant ads. Search monetization generates revenue without using ads at all. Instead, you’re adding value to the end user’s experience.
- It’s constant cash. You’ll keep earning money as long as you have visitors to your site who use the search box.
2. Share Your Revenue
Revenue sharing refers to sharing the profits you make…but also the workload it takes to run the site. For instance, if you decide to bring on several bloggers to help you create the site’s content, then you can use a revenue sharing program to split the profits.
At first glance, this doesn’t sound like a great way to make more money. But when traffic is a problem, then creating a revenue sharing program can help you solve it.
The best way to turn your site into a revenue-sharing site is to build a community-run website. As mentioned above, if you build a community-supported website right, then you actually don’t have to do any of the work. Just set it, forget it, and let other people create the content for you. They will help grow the traffic and the revenues, and you’ll just take your cut when the check comes in.
3. Use Relevant, Specialized Advertising Networks
Advertising networks aren’t all cut from the same cloth. Big networks such as those operated by Google or Facebook can be useful in certain circumstances, but when you’ve got a niche blog or site, why not go with a niche network?
In other words, choose an advertising network that caters to the crowd that visits your site. Specialized advertising networks choose their customers and partners carefully. This means higher quality ad inventory, higher quality traffic, and a higher return on your ad spend.
One example of such a specialized advertising network is CodeFuel’s DisplayFuel, a premium ad network that delivers relevant ads to a targeted customer base. This network serves the software industry, and allows software developers to promote their products through a variety of media channels, including websites and apps.
4. Partner with Reliable Industry Leaders
In the same way that specialized advertising networks offer quality traffic and ad inventories, you should partner with proven industry leaders if you want results.
Companies such as CodeFuel, for instance, have a stellar track record of monetization and advertising leadership. They have been working with some of the world’s top software developers to create innovative advertising and monetization platforms that deliver top-dollar revenue to developers, publishers, and advertisers.
New technologies and new companies start up every week, but hype isn’t everything. Investment dollars flow freely in Silicon Valley, but when you investigate potential partners for your monetization needs, don’t just look at their capital – look at their portfolio, their partners, and their history.
5. Crowdfund It
If you lean towards the marketing and monetization end of the spectrum, then you’ll probably want to create a revenue sharing and explore advertising and affiliate marketing.
But if you’re a die-hard content creator, then perhaps you’ll want to explore crowdfunding options. These are monetization options for content creators such as writers, artists, or other creatives.
For example, Kickstarter is a well-known crowdfunding site, but certainly not the only one. Here are a few others:
- Indiegogo – This site is similar to Kickstarter, but allows a wider range of projects.
- Tilt – Tilt is focused on “fundraising,” and has a short-term deadline for all campaigns.
- Patreon – Created by artists, for artists, Patreon allows content creators to earn money directly from their followers.
Bear in mind that none of these monetization methods are mutually exclusive. You can test out all of the above on your site…and, for best results, you probably should. The more you test and experience, the more income you’ll earn from your monetization efforts.