If you want to know how to drive traffic to your blog, your social media networks are your best bet.
These must-try tips are a great way to keep your blog and your social media accounts buzzing, so you can make more profit from your online efforts. The best thing about these strategies is they are 100% free.
7 Must-Try Tips to Drive Traffic to Your Blog
Social media, blogging, and content marketing are becoming hotly competitive spaces. To stand out and stay on top, you need to drive your users to your blog from across your multi-channel network.
Next to your blog itself, your social media presence is your most valuable digital asset.
Here are the top must-try tips that can help you gain more visitors…without spending a cent.
1. Turn your social media into a funnel.
Instead of putting up a social media account with the aim of building followers, aim to build followers and then drive them to your blog.
Your blog will be the bottom of the funnel, where users opt in to email lists, make purchases, and engage with your original content. Higher up will be other forms of marketing, such as social media. Though your social media campaign shouldn’t necessarily consist of hard sales tactics, it should deliver value.
Your social media profile should describe yourself, your blog, and the benefits you offer to potential readers.
Although you may think of yourself as a blogger, today’s digital marketing landscape is becoming omnichannel, competitive, and complex. Whether or not your blog is your main source of income, you should think of it as a business and treat it as such.
2. Include calls-to-action.
Social media is an essential distribution mechanism for your content marketing campaign. Scatter calls-to-action strategically throughout your social streams, without being spammy.
Many YouTubers use calls-to-action systematically throughout videos and throughout their video descriptions. Some use more, some use less.
You should use calls-to-action in posts, on about pages, in profiles, and so on. Tailor the amount that you use to your business’s marketing style.
Use data to test which calls-to-action are successful and which ones aren’t.
3. Create a content strategy that is relevant and informative.
Start by researching your target audience on each platform, then find out the types of content that they consume. Tailor your blog content and your social media’s curated content to their needs, then use the right tactics to grow your follower base.
Naturally, you should be distributing your own content to your users repeatedly. But don’t overdo it. Always include the right ratio of curated and created content.
4. Focus on engagement and shareability.
Data shows that long-form content, infographics, and videos to be more shareable and more engaging than other types of content.
Long-form content is more informative, more in-depth, and often more authoritative. So when you create long-form content and promote it through your social media, it will propagate itself more readily than shorter blog posts.
Video as a medium is also more engaging than written content, and it can include just as much – or more – information that writing. Infographics, similarly, use visuals to pack more information and data into a smaller format.
5. Research, test, and refine.
Data is the key to successfully understanding your marketing campaigns. When it comes to your social media campaigns, your data can teach you about:
- Users information needs
- How responsive they are to certain types of content
- Which calls-to-action work best
- How many calls-to-action to use
- Hashtags and trends popular with your users
Digging into your users’ social media data can also be a great source for content ideas. It can help you shape a content marketing campaign that delivers content that is more relevant, valuable, and shareable.
6. Create social media schedules for your blog posts.
Sharing schedules help you structure your content and disperse your calls-to-action and your original blog content at the right intervals. Too dense and you’ll come across as self-serving. Too infrequent and you won’t bring them back to your blog.
For maximum engagement, your social media calendars be specific to each network and be tailored to match the peak activity times for your users on that platform.
7. Think beyond the blog.
Although your blog may be your primary source of revenue, it’s not your only interface with the world. Though you may be a blogger, it’s always useful to think of yourself as a business.
When you do, then it becomes clear that social media forms essential business functions, from promotion to customer service. Thinking beyond the blog will help you act and think more strategically when it comes to social media and your content marketing plan.
These steps give you a good idea of ways you can use social media to drive traffic to your blog. In today’s competitive digital landscape, you should always use every means at your disposal to stay noticed and stand out from the crowd.